Abstract
The impact of decision makers in smaller sized firms is investigated, Contrary to frequent assumptions, most firms were found to have more than one decision maker.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Czinkota, M.R., Czinkota, T.A. (2015). Decision Makers in Smaller Sized Firms. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_79
Download citation
DOI: https://doi.org/10.1007/978-3-319-16976-7_79
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
eBook Packages: Business and EconomicsBusiness and Management (R0)