Abstract
There is a possibility of finding a discipline to sponsor and incorporate in its scope the study and application of signs. Because signs - as promotional carriers - are related to marketing, some debate among behavioral theorists, marketers, and other disciplinarians may be started on who can better design, organize, and utilize everyday signs (no advertisements) so that they become more effective.
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References
Morris, Charles, Writings on the General Theory of Signs (The Hague: Mouton & Co., 1971).
Engel, James, et al., Promotional Strategy (Homewood, Ill.: Richard Irwin, Inc., 1979).
Green, Paul and Donald Tull, Research for Marketing Decisions (New Jersey: Prentice-Hall, Inc., 1979).
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© 2015 Academy of Marketing Science
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Apostolidis, P., Tsaklanganos, A. (2015). Who’s in the Promotion of Public Signs. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_74
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DOI: https://doi.org/10.1007/978-3-319-16976-7_74
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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