Abstract
While numerous programs requiring more information disclosure have become law, little attention has focused on measuring their impact on consumer attitudes and behavior. This paper reports the results of an experiment which employed an unobstrusive research method to measure consumer attitudes toward nutrition labeling. The findings suggest that consumers are passive about having more nutrition information on food product labels. However, prior messages about nutrition labeling by an authoritative source may be an effective vehicle to sensitize consumers about the value of nutrition information.
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Freiden, J.B. (2015). Nutrition Labeling: An Evaluation of Consumer Attitudes. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_68
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DOI: https://doi.org/10.1007/978-3-319-16976-7_68
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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