Abstract
This article assesses the impact of corrective advertising on consumer images of the company involved and the FTC. A specially prepared FTC-source corrective ad was found to have a negative impact on company image while improving the image of the FTC. A company-source ad, however, improved company image without affecting FTC image.
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Keywords
- Consumer Research
- Unpublished Doctoral Dissertation
- Federal Trade Commission
- Source Credibility
- Semantic Differential Scale
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Armstrong, G.M., Gurol, M.N., Russ, F.A. (2015). The Effects of Corrective Advertising on Company and FTC Images. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_67
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DOI: https://doi.org/10.1007/978-3-319-16976-7_67
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