Abstract
An instrument to mensure sex role specificity (SRS) was composed and Rtanrlarrlized on 1,200 adults from the gneral West Coast population. The SRS scales proved to be reliable and internally consistent, and two dominant factors underlie prescriptions for each sex. Role specificity differed systematically by demographic status.
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Settle, R.B., Alreck, P.L., Belch, M.A. (2015). A Standardized Measure of Sex Role Prescriptions. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_65
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DOI: https://doi.org/10.1007/978-3-319-16976-7_65
Publisher Name: Springer, Cham
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