Abstract
The statement personifies a renewed strategic interest in one of the fastest growing segments of the market — the elderly. As the teen and early-20’s segments shrink in size because of population attrition, many marketers have begun to re-examine their target segment strategies. This paper examines that growth segment with the objective of bringing together a conceptual framework for further research.
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Martin, C.R. (2015). Conceptualizing Elderly Buyer Behavior. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_11
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DOI: https://doi.org/10.1007/978-3-319-16976-7_11
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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