Abstract
This study examines the importance of consumers’ attitudes toward cremation as an alternative means of body disposal. The psychographic characteristics of potential users and non-users of cremation were analyzed for their possible relationships to the future purchase behavior using discriminant analysis.
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Keywords
- Religious Belief
- Multiple Discriminant Analysis
- Standard Metropolitan Statistical Area
- Funeral Director
- Funeral Service
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Kim, P.Y. (2015). A Comparison of Consumer Attitudes Toward Cremation. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_19
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DOI: https://doi.org/10.1007/978-3-319-16937-8_19
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16936-1
Online ISBN: 978-3-319-16937-8
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