Abstract
The socially aware consumer today needs more information in order to make responsible purchases.
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Brown, E.R., Apostolidis, P. (2016). Marketing to the Social Conscience. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_75
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