Abstract
Past research has clearly demonstrated the importance of information search within the consumer buying process (e.g., Thorelli et al., 1975). Scholars have identified several sources used by consumers in order to obtain information relevant to their purchase situation. The rich literature dealing with this topic has also suggested that, in general, people tend to use only a limited number of the sources available to them in an effort to keep the search costs low (Midgley, 1983). Among the various information sources, interpersonal non-commercial sources seem to play an important role in consumers' choice decisions (e.g., Katz & Lazarsfeld, 1955; Price and Feick, 1984). The purpose of the present study is to investigate possible influencers of consumer preference for interpersonal information search. This preference refers to consumers' tendency to favour the use of interpersonal, noncommercial, sources as a means of obtaining product-related information.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Katz, E. and P.F. Lazarsfeld (1955), “The Part Played by people in the Flow of Mass Communications,” eds. Free Press, Glencoe, II.
Midgley, D. F. (1983), “Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product,” Journal of Marketing Research, 20 (February), 74–83.
Price, L. L. and L. F. Feick (1984), “The Role of Interpersonal Sources in External Search: An Informational perspective,” in Advances in Consumer Research, Vol. 11, eds. T.C. Kinnear, Provo, Utah: Association for Consumer research, 250–255.
Thorelli, H. B., H. Becker and J. Englewood (1975), The Information Seekers: An International Study of Consumer Information and Advertising Image. Cambridge, Mass: Ballinger.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Laroche, M., Mourali, M., Pons, F. (2015). Situational and Individual Variables Affecting Consumer Preference for Interpersonal Information Sources. In: Spotts, H. (eds) Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11882-6_11
Download citation
DOI: https://doi.org/10.1007/978-3-319-11882-6_11
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11881-9
Online ISBN: 978-3-319-11882-6
eBook Packages: Business and EconomicsBusiness and Management (R0)