Abstract
Previous literature operationalizes family as a household or comprehensive unit, with only part of its members being researched – primarily parents and children focusing on on the influence of parents on the socialization of the children and their consumption behavior (Childers and Rao 1992; John 1999; Moore-Shay and Lutz 1988; Moschis 1978; Moschis and Churchill 1978; Moschis 1987; Ward 1974), on the influence of the family environment on socialization (Moore-Shay and Berchmans 1996; Moschis 1987), on spousal decision making (Chenting, Edward, and Keying 2003; Davis and Rigaux 1974; Ford, LaTour, and Henthorne 1995; Seymour and Lessne 1984; Webster 2000; Wilkes 1975) and the influence of the child on the parents (Selwyn 2004).
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Bóveda-Lambie, A.M. (2015). Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence. In: Spotts, H. (eds) Revolution in Marketing: Market Driving Changes. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11761-4_3
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DOI: https://doi.org/10.1007/978-3-319-11761-4_3
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