Abstract
Automated teller machines that are capable of handling most routine banking transactions are now widely available. This innovation in the exchange process has not been adopted as quickly as many had expected, however, and a minority of bank customers currently utilize this service. This paper examines the characteristics of consumers who have used ATM’s and presents a profile of this segment.
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Varble, D.L., Hawes, J.M. (2015). Profiling the Users of Automated Teller Machines. In: Malhotra, N. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11101-8_78
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DOI: https://doi.org/10.1007/978-3-319-11101-8_78
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Online ISBN: 978-3-319-11101-8
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