Abstract
The notion of value appropriation or value capture is a primary way benefits realization is described in buyer-supplier relationships. Using the concept of value as the operational term, this literature considers the realization of benefits as a tradeoff between the sacrifices and the paybacks rendered through buyer-supplier exchange. However, an assumption exists in this literature that value appropriation/ capture occurs at the expense of other activities such as value creation and is inequitably distributed between exchange partners (Mizik and Jacobson 2003; Wagner, Eggert and Lindemann 2010).
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Prior, D.D. (2015). Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange — A Structured Abstract. In: Robinson, L. (eds) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10912-1_98
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DOI: https://doi.org/10.1007/978-3-319-10912-1_98
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10911-4
Online ISBN: 978-3-319-10912-1
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