Abstract
Ten years ago we developed a hybrid online/traditional introductory Marketing course to replace the ‘mega’ section formerly taught in a local movie theater. Using an approach we now call “student-managed learning,” there are several complementary ways for students to master the content. Each student chooses the mix of options that best meets his/her personal goals. Students can choose from a variety of in-person and online options including live-lectures at a scheduled time, online lecture archives available 24/7, podcasts, study guides, a traditional textbook, and online quizzes as ways to access the material. No single channel covers all of the content in the class encouraging students to take a multi-modal approach. While the vast majority of students choose the online options, there is enough interest in the live sessions to allow for a healthy give and take.
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© 2015 Academy of Marketing Science
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Robertson, B. (2015). How I Teach 1200 Students out of a 150 Seat Classroom: Pro’s and Con’s. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_158
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DOI: https://doi.org/10.1007/978-3-319-10873-5_158
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10872-8
Online ISBN: 978-3-319-10873-5
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