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The Internal Market CourtsFootnote 1 have dealt with gambling issues as a matter of fundamental freedoms. Before the gambling case law can be analysed (Part II), this chapter must first present the general law on the fundamental freedoms. The fundamental freedoms are outlined (Sect. 3.1) and the conditions under which they can be restricted according to the case law. This involves a presentation of the Treaty derogations and further derogations recognised in the case law (Sect. 3.2). The principle of proportionality is briefly outlined (Sect. 3.3). Special attention is given to the doctrine of the margin of appreciation as it has played a crucial role in the gambling case law (Sect. 3.4). Finally, the results are summarised (Sect. 3.5).

1 Fundamental Freedoms

Since the signing of the Rome Treaties in 1957, the implementation of the Internal Market has been the main focus of EU legislation. Jean Monnet and other architects of the Internal Market saw it as the key instrument to achieve the main goals of European integration: peace and prosperity in Europe.Footnote 2 Ensuring the functioning of the Internal Market still is the key area of the Union’s regulatory activities and is ranked first among the Union’s policies.Footnote 3 The TFEU provides that the fundamental freedoms relating to goods, persons, services, establishment and capital shall be ensured in an area without internal frontiers.Footnote 4

An overriding principle of the Treaties is that the factors of production should be able to move freely within the Internal Market. The TFEU mentions this principle for goods,Footnote 5 persons (workers),Footnote 6 establishment,Footnote 7 servicesFootnote 8 and capital.Footnote 9 However, this principle has limits. Under certain conditions, Member States may restrict fundamental freedoms. According to the case law of the Court of Justice, two tracks are open to justify derogations from the fundamental freedoms: the first track was introduced by the Treaties; the second was recognised in the Court’s case law.

2 Justification Grounds

2.1 Derogations in the Treaties

The provisions enshrining the fundamental freedoms share an identical structure: first, the principle is established (fundamental freedom), followed by the grounds that may serve to justify derogations from the principle. While the exact wording of these grounds varies from one fundamental freedom to another, the grounds that serve as justifications are essentially the same: public policy, public security and public health. The provisions relating to persons, establishment and services refer (solely) to these justification grounds.Footnote 10 In this context, it can already be noted that the gambling jurisprudence has almost exclusively touched upon services and establishment. By contrast, the chapter on the free movement of capital does not list public health as a justification ground but outlines additional grounds that are specific to capital.Footnote 11 Finally, the chapter on goods refers to health in the form of “the protection of health and life of humans, animals or plants.”Footnote 12 It is also the only fundamental freedom to expressly list public morality as justification ground. Moreover, additional grounds are mentioned that necessarily relate to goods.Footnote 13

2.2 Derogations in the Case Law

In addition to this express catalogue of justification grounds, the Court of Justice has approved of further grounds in its jurisprudence that may serve to justify derogations from the fundamental freedoms. In Cassis de Dijon, it introduced the so-called ‘rule of reason’ or as the Court named it the concept of ‘mandatory requirements’ Footnote 14 that can serve to justify restrictions too.Footnote 15 The judge-made concept can be seen as a move to counterbalance the very broad definition that the Court had given to “measures having an effect equivalent to quantitative restrictions” in Dassonville.Footnote 16 It was also the judicial recognition that the Treaty system contained lacunae, namely that there were public interests whose protection was not assured by the limited catalogue of Treaty derogations and that, under certain conditions, the protection of these public interests did not jeopardise the aim of an Internal Market.Footnote 17

The Court of Justice has given varying labels to the category of mandatory requirements. In its jurisprudence on gambling, the Court has generally relied on wording similar to the one established in Gebhard. That case involved, as most of the gambling cases, the freedom to provide services and the freedom of establishment:

It follows, however, from the Court’s case-law that national measures liable to hinder or make less attractive the exercise of fundamental freedoms guaranteed by the Treaty must fulfil four conditions: they must be applied in a non-discriminatory manner; they must be justified by imperative requirements in the general interest; they must be suitable for securing the attainment of the objective which they pursue; and they must not go beyond what is necessary in order to attain it.Footnote 18

The Court of Justice may refer to varying notions such as ‘mandatory requirements’, ‘imperative requirements in the general interest’, ‘imperative reasons relating to the public interest’Footnote 19 or ‘overriding reasons relating to the public interest’Footnote 20 – ultimately, they all relate to legitimate public interest objectives that are not of an economic, fiscal or protectionist nature. Even though the concept was introduced in relation to the free movement of goods (Cassis de Dijon), the Court subsequently extended it to all fundamental freedoms and accepted a long list of public interest objectives as mandatory requirements. Such interests can justify a measure if the latter is indistinctly applicable and proportionate to the interest pursued, namely suitable and necessary.

In its jurisprudence on games of chance, the Court of Justice has not been rigid in distinguishing between the two tracks.Footnote 21 It has generally relied on the overriding reasons relating to the public interest rather than on the express Treaty derogations.Footnote 22 Similarly, it has not referred to the general prohibition to discriminate on grounds of nationality contained in Article 18(1) TFEU.Footnote 23 In any event, the requirement of an indistinct application of restrictive measures is integral part of the Gebhard formula.Footnote 24

2.3 Differences Between the Two Tracks

According to the jurisprudence of the Court of Justice, a difference between the two tracks exists in that mandatory requirements can only justify non-discriminatory (‘indistinctly applicable’) measures.Footnote 25 By contrast, the Treaty exceptions can justify both discriminatory (‘distinctly applicable’) measuresFootnote 26 and non-discriminatory (‘indistinctly applicable’) measures.Footnote 27 The distinction has been criticised as superfluous, most notably by Advocate General Jacobs,Footnote 28 and the EFTA Court has abstained from relying on this differentiation. The flexible interpretation of the principle of homogeneity by the EFTA Court (see Sect. 3.4.5 i.f.) has been referred to as ‘creative homogeneity’ by a judge of the Court of Justice.Footnote 29 The Court of Justice, however, has continued to practise the distinction. In practice, the difference does not appear to be significant. Under the Treaty derogations, a direct discrimination based on grounds of nationality is hard to justify for a Member State. Even in the case of indirect discrimination, such measures are reviewed very closely by the Court and can only be justified by objective circumstances.Footnote 30

Another difference consists between the strict interpretation of the Treaty derogations and the flexible recognition of mandatory requirements. The Court of Justice generally practises a strict interpretation of the Treaty derogations: ‘public policy’ and ‘public security’ can only be relied on “if there is a genuine and sufficiently serious threat to a fundamental interest of society.”Footnote 31 With regard to ‘public morality’, the Treaty lists this justification ground only in relation to goods. The Court has accommodated public morality concerns under the heading of ‘public policy’ in relation to the other fundamental freedoms but only to secure central values of a society. ‘Public health’ may be more frequently invoked. In general, the Court emphasises the role of the proportionality test, demands a thorough risk assessment and underlines the role of best international science.Footnote 32

In sharp contrast to the strict practice in relation to the Treaty exceptions, the Court of Justice has accepted a wide array of justification grounds as ‘mandatory requirements’. It virtually accepts any public interest objective as legitimate, from media pluralism to traffic security, except for interests of a purely economic, fiscal or protectionist nature.Footnote 33 By way of exception, ‘economic’ concerns may nevertheless qualify in relation to public health services where the economic effects of unlimited patient migration threaten the health care system as such. In view of a balanced medical and hospital service, these concerns qualify as ‘public health’ derogation.Footnote 34

3 Proportionality

It was shown that national measures restricting fundamental freedoms can be justified either based on express Treaty derogations or mandatory requirements. In a next step, the Court of Justice examines the proportionality of the measures, that is, whether the measures can be considered proportionate in relation to the objective pursued by the Member State. The express Treaty reference to the principle of proportionality was only introduced by the Maastricht Treaty and relates to EU actions exclusively.Footnote 35 The Court of Justice has nevertheless practised a proportionality review since the early days,Footnote 36 applying it very broadly as a general principle of EU law.Footnote 37

In an attempt to generalise the Court’s approach towards proportionality review, it is argued in the literature that the review consists of three elements: suitability, necessity and proportionality stricto sensu.Footnote 38 While it is true that allusions to a tripartite test can be found in the Court’s jurisprudence,Footnote 39 the Court nevertheless significantly adjusts its review practice from one area to another and emphasises those aspects, which it finds most appropriate to describe the case at hand.Footnote 40 Moreover, the Court of Justice interprets the principle of proportionality autonomously and does not feel bound to the tripartite doctrine that has traditionally been suggested by German scholarship.Footnote 41 Where the Court deals with mandatory requirements,Footnote 42 it regularly uses a wording that is – expressly or in substance – reminiscent of the aforementioned Gebhard formula. Accordingly, the Court reviews whether the national measures are suitable and necessary to attain the pursued objective.Footnote 43

In a first step, the Court of Justice assesses whether the national measures are suitable, that is, whether they are capable of attaining the declared public interest objective. Therefore, there must be a (at least potentially successful) causal relationship between the means and the end. Unsurprisingly, national measures often pass this first subtest since a government will generally try to adopt measures that it considers capable of attaining the objective.

In a second step, the Court assesses whether the national measures are necessary to achieve the declared objective. In relation to this criterion, the Court generally inquires whether there are ‘less restrictive measures’ available, or alternatively, whether the government relied on the ‘least restrictive measure’.Footnote 44 As briefly illustrated with the following two judgments, the Court has established a prudential practice of the necessity criterion, carefully considering both market integration interests as well as national public interest objectives. The formula used in Rau is commonplace in the jurisprudence on fundamental freedoms and relevant in that this case, comparable to the gambling case law, regarded mandatory requirements relating to consumer protection concerns, in the absence of harmonised rules:

If a Member State has a choice between various measures to attain the same objective it should choose the means which least restricts the free movement of goods.Footnote 45

The Court regularly understands the notion ‘necessary’ as relating to the protection level chosen by the respective Member State. Accordingly, “[t]he fact that one Member State imposes less strict rules than another Member State does not mean that the latter’s rules are disproportionate and hence incompatible with Community law.”Footnote 46 The opinion of Advocate General Jacobs, adopted by the Court, in Alpine Investments well illustrates this approach:

where no harmonization measures have been introduced, the rules of a Member State cannot be held contrary to the principle of proportionality merely because another Member State applies less strict rules. […] As already stated, the Directive on Investment Services does not harmonize national rules concerning the marketing of investments. […] It is clear therefore that, in the absence of harmonization rules, each Member State enjoys some discretion in determining the level of investor protection in its territory. Otherwise, it would follow that, in the absence of harmonization rules, Member States would need to align their legislation with that of the Member State which imposed the least onerous requirements. That might have the effect of undermining, rather than promoting, investor confidence.Footnote 47

The Court’s approach towards the notion of ‘necessity’ should not be confused with an all too lenient or even arbitrary proportionality review.Footnote 48 While it is for the Member State to define the protection level, it is for the Court of Justice and the national courts to review the necessity of the measures in the light of the protection level chosen by the Member State. This approach is prudential in that it respects differences in national protection levels, while still reviewing the necessity of the measures.

The Court of Justice appears to be very cautious about reviewing the proportionality stricto sensu in fundamental freedom cases,Footnote 49 or alternatively, implicitly includes this aspect within the necessity review.Footnote 50 References in the literature to fundamental freedom cases, where the Court of Justice supposedly reviewed this third subtest, are often unfounded.Footnote 51 In any event, the aforementioned Gebhard formula does not mention the third subtest. The essence of the third subtest is indeed different to the first two subtests. While suitability and necessity are means-end tests,Footnote 52 proportionality stricto sensu is a delicate balancing test involving competing values. It identifies the relevant interests at stake and tries to establish a fair balance between them.Footnote 53 In this context, the procedural dimension must not be neglected. In preliminary ruling cases, the Court of Justice does not dispose of all facts and often leaves the (at times) complex balancing exercise to the referring court.Footnote 54 The importance of this subtest of the proportionality review should not be underestimated. It serves as a guarantee that an independent court considers, first, the negative consequences for the individual/undertaking, and second, in case they are found excessive, strikes the measure down as disproportionate.Footnote 55

4 Margin of Appreciation

A brief presentation of the general law on the fundamental freedoms could usually be limited to the aforementioned aspects of fundamental freedoms, justification grounds and proportionality. While related to the principle of proportionality, the doctrine of the margin of appreciation deserves a separate and detailed presentation for the purpose of this book. Part II will examine the significant role that this doctrine has played in the case law on gambling. As a consequence, this section describes the doctrine in detail, namely its notion and origin (Sect. 3.4.1), its relationship to the principles of subsidiarity (Sect. 3.4.2), judicial review and proportionality (Sect. 3.4.3) and the reasons for which it is practised (Sect. 3.4.4). Since the ECtHR has strongly shaped this doctrine, the following considerations regularly refer to that court. This angle further underlines that the use of the doctrine is not limited to the Internal Market Courts. However, there are commonalities and differences between the Internal Market Courts and the ECtHR, which must be considered when examining whether the former should apply a wider, similar or narrower margin of appreciation when confronted with similar justification grounds (Sect. 3.4.5).

4.1 Notion and Origin

The term ‘margin of appreciation’ is derived from the French ‘marge d’appréciation’. Besides this term, other notions can also be found to describe the same judicial tool; margin or range of discretion, discretion, latitude, space of manoeuvre, deference and variations thereof. According to this doctrine, an inter-/supranational court may leave a range of discretion to domestic authorities when reviewing whether the relevant national measures comply with the inter-/supranationalFootnote 56 rules in question. In other words, the respective court applies self-restraint in the review process. The doctrine of the margin of appreciation therefore regards the process of judicial decision-making; it is a tool that serves to reach solutions in specific court cases.Footnote 57

The doctrine finds its origins in national law. It is known to the practice of administrative law in all civil law jurisdictions,Footnote 58 and the most complex and sophisticated canon has been developed in Germany.Footnote 59 In a national setting, a (higher) court may regularly leave a certain amount of discretion to administrative authorities when reviewing the objective and proportionality of their decisions. This is particularly true for courts of last resort. Ultimately, these are ways to address the tensions between the local and centralised authority, or alternatively, governmental/administrative and judicial authority. The world of common law was traditionally neither familiar with the doctrine of the margin of appreciation nor with a classic proportionality test. The Wednesbury test is limited to assessing the reasonableness of the measure.Footnote 60 Similarly, courts in Scandinavia traditionally limited their review of administrative measures to a reasonableness test rather than a (full) proportionality test.Footnote 61

On the international level, the first recourse to the margin of appreciation occurred under the Convention system,Footnote 62 and the ECtHR has shaped this doctrine like no other court.Footnote 63 Even though the origin lies in national law, the ECtHR’s practice has developed autonomously from specific national doctrines. The doctrine became a major export product of the ECtHR and has been reflected around the world.Footnote 64

While it is usually the government agents who claim a margin of appreciation, the doctrine can also be raised ex proprio motu.Footnote 65 In preliminary ruling proceedings, the Internal Market Courts grant the margin of discretion in the first place to the referring national court; that court then decides how much discretion it grants to the domestic authorities that are party to the case. This perspective is in line with the aforementioned fact that the Court of Justice regularly leaves the balancing exercise of the proportionality stricto sensu test to the referring court (see Sect. 3.3).

4.2 Relationship Between Margin of Appreciation and Principle of Subsidiarity

The margin of appreciation is closely related to the larger principle of subsidiarity. The relationship is one of lex specialislex generalis.Footnote 66 The margin is an expression of the general principle of subsidiarity, with the latter showing a far more comprehensive character. The principle of subsidiarity addresses the universality-diversity dichotomy in a more global manner. This dichotomy can be observed in various legal frameworks of trade or human rights, including the Internal Market. While one principle is seen as universal, namely fundamental freedoms or human rights, the principle of subsidiarity aims at ensuring the protection of local diversity. It will be shown that the principle of subsidiarity is particularly important in relation to ‘local values’ informed by morality, culture and religion.

According to the principle of subsidiarity, matters should be dealt with by the lowest possible authority, except if the higher or centralised authority can deal with matters more effectively.Footnote 67 This principle can apply to all three branches of state power (legislator, executive and judiciary). The relationship of the principle of subsidiarity to the margin of appreciation was aptly described in Handyside:

The Court points out that the machinery of protection established by the Convention is subsidiary to the national systems safeguarding human rights […]. The Convention leaves to each Contracting State, in the first place, the task of securing the rights and liberties it enshrines. The institutions created by it make their own contribution to this task but they become involved only through contentious proceedings and once all domestic remedies have been exhausted […]. Consequently, Article 10 para. 2 (art. 10–2) leaves to the Contracting States a margin of appreciation. This margin is given both to the domestic legislator (“prescribed by law”) and to the bodies, judicial amongst others, that are called upon to interpret and apply the laws in force […].Footnote 68

4.3 Relationship Between Margin of Appreciation, Judicial Scrutiny and Principle of Proportionality

The essence of the margin of appreciation can only be understood within the broader process of judicial scrutiny of national measures. It is only within the judicial scrutiny performed by the Internal Market Courts or the ECtHR that a margin of appreciation is granted. Accordingly, while discretion is being granted, the European High Courts review both the legitimacy of the objective pursued by the domestic authorities as well as the proportionality of the measures in question:

Article 10 para. 2 (art. 10–2) does not give the Contracting States an unlimited power of appreciation. […] The domestic margin of appreciation thus goes hand in hand with a European supervision. Such supervision concerns both the aim of the measure challenged and its “necessity”; it covers not only the basic legislation but also the decision applying it, even one given by an independent court.Footnote 69

While the distinction between the concepts of proportionality review and margin of appreciation is often neglected and not clear in the literature,Footnote 70 it is essential for the understanding of the role of the margin of appreciation. The two aforementioned quotes of the ECtHR clearly make the distinction and render the chronological relationship clearer between proportionality and margin of appreciation. Under certain circumstances, a court may, a priori, grant discretion to the domestic authorities regarding the means of pursuing certain objectives (see Sects. 8.2, 8.3 and 8.4). Confronted for instance with a situation that regards – as in the aforementioned Handyside case – an issue of morality, a court will a priori take a cautious approach that is respectful of domestic diversity. However, there is no margin of appreciation without scrutiny as noted in the aforementioned quote as well. The a priori cautious approach of the court necessarily goes hand in hand with a subsequent scrutiny of the objective and proportionality of the measures.

While the judicial review also concerns the aim, the proportionality test regularly forms the crucial part of the review. In the majority of cases where the margin plays an important role before the European High Courts, it is not the legitimacy of the objective that is disputed but the proportionality of the national measures. The proportionality test is described as corrective and restrictive of the margin of appreciation.Footnote 71 This further underlines that discretion never comes without scrutiny. A wide margin of appreciation is likely to correlate with a lenient proportionality test.Footnote 72 Standard of review and margin of appreciation are opposite sides of the same coin.Footnote 73 It would hardly make sense to first grant an a priori wide margin only to subsequently apply a very strict proportionality review. However, the European High Courts may no longer feel bound to the a priori granted margin of appreciation if the Member State’s position is hardly or not convincingly argued.Footnote 74

4.4 Raison d’être

All three European High Courts practise the margin of appreciation in their jurisprudence. Judges at those three courts show a high degree of independence. The question thus remains why independent and powerful courts voluntarily apply self-restraint. The idea of a judge as mere ‘bouge de la loi’Footnote 75 is not realistic. Furthermore, a shift from diplomatic conflict settlement towards judicial dispute resolution has significantly increased the powers of judges.Footnote 76 They have become important decision-makers in recent decades. Political negotiations often knowingly leave questions open, so that courts will have to provide the answers.Footnote 77 Moreover, the doctrine of the margin of appreciation is neither mentioned in the EU Treaties nor in the ECHR, and there is no legal obligation stricto sensu to resort to this judicial tool. The question remains why powerful judges would voluntarily restrict their own powers. The ‘raison d’être’ of the margin of appreciation is composed of two central aspects.

First, there appears to be a commonly recognised reason. The margin is presented as an expression of the broader principle of subsidiarity. It was already mentioned that their relationship can be described as lex specialis – lex generalis. In the case of the ECHR, the primary responsibility for the protection of the Convention rights lies with the domestic authorities.Footnote 78 This is slightly different regarding the Court of Justice and the EFTA Court in that the Internal Market Courts carry the primary responsibility for the homogeneous interpretation of EU/EEA law.

There is an additional reason. Any international court tries to achieve a high degree of acceptance of its jurisprudence, not least among the governments of the Signatory States because they also decide on the court’s existence and powers. While courts certainly decide independently, they can nevertheless try to avoid potentially detrimental confrontations with governments. In Handyside, the ECtHR described it as follows:

By reason of their direct and continuous contact with the vital forces of their countries, State authorities are in principle in a better position than the international judge to give an opinion on the exact content of these [moral] requirements as well as on the “necessity” of a “restriction” or “penalty” intended to meet them. […] Consequently, Article 10 para. 2 (art. 10–2) leaves to the Contracting States a margin of appreciation. This margin is given both to the domestic legislator (“prescribed by law”) and to the bodies, judicial amongst others, that are called upon to interpret and apply the laws in force.Footnote 79

Applying deference in relation to delicate questions allows an international court to avoid detrimental conflicts with national governments. It should not be neglected that international courts may take decisions in cases that involve delicate policy choices. In addition, the European High Courts apply a dynamic interpretation of the law; in this constellation, acceptance by those who are affected by the case law is all the more crucial.Footnote 80 In the case of the ECHR, the early recognition of the doctrine of the margin of appreciation certainly played an important role in consolidating the Convention system.Footnote 81 Related to acceptance is also the aspect of enforcement. All European High Courts must ultimately rely on national authorities to enforce their decisions. The Internal Market Courts enjoy a relatively stronger position in that regard since the enforcement of decisions is facilitated by the powers of the European Commission and the EFTA Surveillance Authority.

4.5 Commonalities and Differences Between the Court of Justice of the EU and the European Court of Human Rights

Part II will inquire whether the use of the margin of appreciation in the gambling cases has followed the principles and criteria developed regarding this doctrine. While a comparative look at the ECtHR can without doubt give helpful guidance for the use of the margin of appreciation in Internal Market issues,Footnote 82 it is important to bear in mind the commonalities and differences between the courts. The differences can indicate – in a situation of similar justification grounds – whether the Internal Market Courts should apply a wider, similar or narrower margin of appreciation than the ECtHR.

With regard to the commonalities, the underlying tensions are similar in the frameworks of the ECHR and the Internal Market. The tensions regard the aforementioned universality-diversity dichotomy (see Sect. 3.4.2). While universality advocates a full and effective implementation of human rights or fundamental freedoms, diversity advocates certain discretion for domestic authorities in the implementation of human rights or fundamental freedoms. The fact that one court applies human rights, while the other two apply fundamental freedoms, only seemingly is a significant difference. Essential is the fact that both the Internal Market and the Convention follow the paradigm that, in principle, certain rights or freedoms are ensured. They can, by exception, be limited under certain conditions. Similar to the fundamental importance that the Convention rights take, the Union’s fundamental freedoms are superior rights enjoyed by the subjects of the Internal Market. The Court of Justice went as far as to interpret them as superior even in relation to fundamental rights enshrined in national constitutional law.Footnote 83

Certainly, there are also important differences between the ECtHR and the Internal Market courts that can affect the use of the margin of appreciation. These differences relate to the level of integration and the role of the judiciary and must be duly considered.

In 1950, the Convention was endorsed as a minimum standard and thus installed as the lowest common denominator.Footnote 84 It was a ‘harmonisation’ of the human rights approaches of the Signatory States around a minimum standard of protection that all parties could agree on.Footnote 85 The Convention itself contains an allusion to this perspective: it indirectly states that there was no unity between the signatory states’ levels of protection and that human rights had to be further realised.Footnote 86 The Strasbourg jurisprudence seems to suggest that this lack of unity not only impacts the formal means of protection of Convention rights but also the very scope of those rights.Footnote 87 The Convention thus gives quite a generous leeway to national authorities in defining domestic standards.Footnote 88 This contrasts significantly with the far bolder and more ambitious project of the establishment of an Internal Market.Footnote 89 The Rome Treaties already gave the Union its supranational structure and a legal order sui generis. Moreover, the ‘ever closer union’Footnote 90 has constantly deepened its level of integration and produced its own secondary law. The significantly deeper level of integration is also reflected in the institutions. In three of the four main decision-making institutions (Commission, Parliament and Court), the members are not simply representatives of the government, which in international relations is unique. Institutional pressure on new Member States is big. Not only is any new Member State obliged to integrate the full acquis communautaire; there is also an effective monitoring process by the Commission. The latter’s possibilities, in cooperation with the Council, go far beyond mere declarations of discontent. The Commission has far-reaching rights, including the right to open infringement proceedings and to bring cases before the Court of Justice. The Council of Europe does not dispose of similarly powerful instruments.

With regard to the role of the judiciary, there are also significant differences. The ECtHR can only hear a case if all domestic remedies have been exhausted.Footnote 91 The Strasbourg Court often decides after three national independent courts have already looked at the relevant decision: court of first instance, court of appeal and national court of last instance. The ECtHR’s role is only that of a supervisory judiciary and it is well advised to apply a degree of self-restraint, not least out of respect for the independence of the courts in the Signatory States. This setting impacts the ECtHR’s own perception of its role in the Convention system: “The Court’s task is to determine whether the measures taken at national level were justified in principle and proportionate.”Footnote 92 The overall intention is to encourage states to bring their domestic law in line with the Convention.Footnote 93 As Judge Power expressed it in one of her opinions:

The principle of subsidiarity recognises that the Strasbourg Court is a supervisory body of last resort and that the primary responsibility for remedying violations of the Convention lies with the Contracting Parties.Footnote 94

The Strasbourg Court is at times willing to offer such wide margin of appreciation that its practice could be perceived as arbitrary by some authors. Yet, it counterbalances the margin of appreciation with an effective proportionality test.Footnote 95 The Strasbourg Court also considers that among its 47 members,Footnote 96 there are countries from Eastern Europe which may have deficits regarding democracy and the rule of law that are not found to the same extent in Western Europe. Realistically, this may lead judges to consider that the ‘minimum level’ of human rights cannot be imposed at too ambitious a level.

By contrast, the Court of Justice has jurisprudence over (only) 28 Member States, mostly from Western and Central Europe. That court has very broad and far-reaching powers. In the preliminary ruling procedure, under which the EU gambling cases have been mostly decided, the Court of Justice rules on the interpretation of EU law prior to the national court (often, of first instance). The national court decides on the merits of the case only after the interpretation by the Court of Justice, and the latter’s ruling is generally decisive for the merits of the case. That procedure “requires the Court to reach an interpretation of [Union] law which gives the national court as complete and useful guidance as possible.”Footnote 97

In sum, these considerations show that there are good reasons for both the Court of Justice and the ECtHR to practise the doctrine of the margin of appreciation. While the aforementioned tensions relating to the universality-diversity dichotomy are similar, the differences between the two judicial settings must be considered too. The EU has a bolder mission and a more advanced integration level.Footnote 98 Its institutions and law are supranational and sui generis, with the constitutional triad merely being the tip of the iceberg. While the tensions justifying the use of the doctrine are thus similar, one can on valid grounds argue a general tendency of a narrower margin of appreciation before the Court of Justice when dealing with similar justification grounds as the Strasbourg Court. This general finding will need to be considered in Part II when examining the use of the margin of appreciation in the gambling cases.

The EEA Agreement extends the Internal Market to the EEA EFTA countries, “with a view to creating a homogeneous European Economic Area.”Footnote 99 EEA law is essentially identical in substance to EU Internal Market law.Footnote 100 The EFTA Court fulfils largely the same tasks towards the EEA EFTA countries as the CJEU towards the EU Member States.Footnote 101 In relation to Internal Market issues, it shares most characteristics of the Court of Justice in terms of procedure, power base and integration level.Footnote 102 The two courts apply further the same Internal Market law, apply similar methods of interpretationFootnote 103 and have succeeded in guaranteeing a homogeneous development of the rights and obligations in the Internal Market.Footnote 104 In particular, the EFTA Court pursues a largely identical practice of the principle of proporionality and the margin of appreciation. Government agents occasionally argued that the EEA Agreement had a different rationale than the EU Treaties, and EEA EFTA States should therefore enjoy greater discretion; the EFTA Court nevertheless pursues the homogeneity principle also in this regard.Footnote 105 The aforementioned considerations regarding the margin of appreciation at the Court of Justice apply in similar terms to the EFTA Court. The EEA Agreement has remained the most far-reaching trade agreement of the EU; attempts to create other non-EU Member State courts have been struck down by the Court of Justice.Footnote 106

5 Results

The creation of an Internal Market has been central to the European integration process. Accordingly, the fundamental freedoms of goods, persons, establishment, services and capital take a prominent place in the EU legal framework and can only be restricted under certain conditions. It was shown that Member States can justify restrictions on two tracks. One the one hand, the TFEU mentions certain justification grounds. While their exact wording varies, those grounds essentially include public policy, public security and public health. In addition, the Court of Justice has recognised further justification grounds in its case law, so-called ‘mandatory requirements’: national restrictions must apply in a non-discriminatory manner, be justified by imperative requirements in the general interest and be suitable as well as necessary to attain the objective which they pursue (Gebhard formula).

It was explained that certain differences between the two tracks remain. According to the Court of Justice, mandatory requirements can only justify indistinctly applicable measures, whereas Treaty derogations can justify distinctly applicable measures too. However, the distinction seems to have little practical significance, and the EFTA Court does not practise it. Another difference consists in the strict interpretation of the Treaty derogations and the flexible recognition of mandatory requirements.

In the next step, the Court of Justice’s practice of proportionality review was examined. The Court significantly varies its review practice from one area to another. In relation to restrictions of fundamental freedoms, the Court reviews whether the measures are suitable and necessary to attain the objectives persued. First, it is inquired whether the measures are effectively capable of achieving the objectives and second, whether the Member State could also use less restrictive measures. While the Court regularly leaves it to the Member States to define the (consumer) protection level that they wish to pursue in areas, which have not been harmonised, the judiciary nevertheless reviews the proportionality of the measures. In preliminary ruling proceedings, the Court often leaves it (partly) to the referring court to make final conclusions regarding the proportionality of the measures. Yet, the Court offers guiding criteria that the referring court will have to consider in its assessment.

This chapter also described the doctrine of the margin of appreciation. In the presence of certain circumstances (for instance, issues relating to morality), the European High Courts apply self-restraint when reviewing national measures. However, the a priori granted discretion always goes hand in hand with a judicial review of the objective and the proportionality of the measures. There are good reasons for the Internal Market Courts and the ECtHR to apply this doctrine: it is an expression of the broader principle of subsidiarity, and it can strengthen the acceptance of the supra-/international jurisprudence. Since the doctrine was strongly shaped by the ECtHR, commonalities and differences between the Internal Market Courts and the ECtHR were examined. Considering the higher level of integration and the more significant role of the Internal Market Courts within the EU/EEA legal order, it was concluded that a rather smaller margin of discretion was justified when they are confronted with similar public interest objectives as the ECtHR.