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Marketing Factors Affecting the Attraction of Retail Customers in the Jordanian Islamic Banks: An Empirical Study of Ijara Termination with Ownership Customers in Islamic International Arab Bank-IIAB in Zarqa City/Jordan

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Artificial Intelligence, Internet of Things, and Society 5.0

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1113))

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Abstract

This study aimed at explaining the marketing factors affecting the attraction of customers in the Jordanian Islamic banks. The study included (employees, Ijara contract fascilities, Ijara lease (price) and sales promotion). To achieve this, the descriptive analytical method was utilized by the researchers. The research found that there is a statistically significant effect between the combined marketing factors to attract customers to deal with the Ijara ended with ownership system provided by Islamic International Arab Bank. Where one of the most important criteria was the pricing in attracting customers to deal with bank while the employees was the less an important motivator for clients to deal with the bank. The study recommended increasing interest in the price and studying it continuously to achieve a competitive advantage among Islamic banks.

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Author information

Authors and Affiliations

  1. Zarqa University, Zarqa, Jordan

    Mustafa S. Al-Shaikh

  2. IIab, Amman, Jordan

    Mahmoud Yaseen

Authors
  1. Mustafa S. Al-Shaikh
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  2. Mahmoud Yaseen
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Corresponding author

Correspondence to Mustafa S. Al-Shaikh .

Editor information

Editors and Affiliations

  1. American University in the Emirates, Dubai, United Arab Emirates

    Azzam Hannoon

  2. Integrated Development Academy for Training and Consultations, Amman, Jordan

    Abdullah Mahmood

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Al-Shaikh, M.S., Yaseen, M. (2023). Marketing Factors Affecting the Attraction of Retail Customers in the Jordanian Islamic Banks: An Empirical Study of Ijara Termination with Ownership Customers in Islamic International Arab Bank-IIAB in Zarqa City/Jordan. In: Hannoon, A., Mahmood, A. (eds) Artificial Intelligence, Internet of Things, and Society 5.0. Studies in Computational Intelligence, vol 1113. Springer, Cham. https://doi.org/10.1007/978-3-031-43300-9_22

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