Abstract
This study aims to evaluate estimated factors influencing consumer adoption of e-payment services. A theoretical framework has been proposed based on the Theory of Planned Behavior.
The study used the convenience sampling method targeting users of electronic payment services. A total of usable 384 questionnaires were retrieved from respondents.
Empirical results pointed out the strong relationship between attitude, subject norm, perceived behavioral control, culture and both customer intention and actual use e-payment services. In addition, the results demonstrated the significant influence of the consumer’s attitude toward e-payment services and culture as two essential influencing factors that explaining about 60% of consumer intention for adopting e-payment services.
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Ashour, M.L., Allan, M.S., Al-Adayleh, M.M. (2023). Consumer Adoption of e-Payment Services Using the Theory of Planned Behavior. In: Yaseen, S.G. (eds) Cutting-Edge Business Technologies in the Big Data Era. SICB 2023. Studies in Big Data, vol 136. Springer, Cham. https://doi.org/10.1007/978-3-031-42455-7_35
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DOI: https://doi.org/10.1007/978-3-031-42455-7_35
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