Abstract
The rise of the Internet of Behaviors (IoB) has paved the way for new opportunities to support and shape human decision-making. IoB refers to the collection, analysis, and use of digital data generated by human activities to inform decision-making processes. This technology has the potential to significantly impact various aspects of our lives, including healthcare, education, finance, and transportation. This chapter explores the perspectives and implications of using IoB for supporting and shaping human decision-making. The chapter examines the extent to which IoB systems can influence human behavior and decision-making, and the ethical implications of such influence. It considers the benefits and challenges of using IoB in various domains, such as healthcare and education. The chapter also analyzes real-world examples of IoB systems in use, and their impact on human decision-making and behavior. The findings of this chapter will have important implications for both researchers and practitioners in the field of IoB. For researchers, the chapter provides a comprehensive overview of the current state of knowledge on the impact of IoB on human decision-making. For practitioners, the chapter offers insights into the ethical and practical considerations of using IoB for shaping human decisions and behavior, and offers recommendations for future research and development in this field.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Rahaman T (2022) Smart things are getting smarter: an introduction to the Internet of Behavior. Medical reference services quarterly 41(1):110–116
Sutikno T, Thalmann D (2022) Insights on the Internet of Things: past, present, and future directions. Telkomnika (Telecommun Comput Electron Control) 20(6):1399–1420
Yunana K, Alfa AA, Misra S, Damasevicius R, Maskeliunas R, Oluranti J (2021) Internet of Things: applications, adoptions and components—a conceptual overview. Advances in intelligent systems and computing, vol 1375
Conti M, Passarella A (2018) The Internet of people: a human and data-centric paradigm for the next generation internet. Comput Commun 131:51–65
Elayan H, Aloqaily M, Karray F, Guizani M (2022) Decentralized IoB for influencing IoT-based systems behavior. In: IEEE international conference on communications, vol 2022, May, pp 3340–3345
Adewoyin O, Wesson J, Vogts D (2022) The PBC model: supporting positive behaviours in smart environments. Sensors 22(24):9626
Afor ME, Sahana S (2022) The Internet of Behaviour (IOB) and its significant impact on digital marketing. In: 2022 international conference on computing, communication, and intelligent systems (ICCCIS)
Javaid M, Haleem A, Singh RP, Rab S, Suman R (2021) Internet of Behaviours (IoB) and its role in customer services. Sens Int 2:100122
Kuftinova NG, Ostroukh AV, Maksimychev OI, Odinokova IV (2021) Road construction enterprise management model based on hyperautomation technologies. In: Intelligent technologies and electronic devices in vehicle and road transport complex. TIRVED 2021
Embarak OH (2022) Internet of Behaviour (IoB)-based AI models for personalized smart education systems. Procedia Comput Sci 203:103–110
Embarak OH, Aldarmaki FR, Almesmari MJ (2022) Towards smart education in IoT and IoB environment using the neutrosophic approach. Int J Neutrosophic Sci 19(1):82–98
Embarak OH, Almesmari MJ, Aldarmaki FR (2022) Apply neutrosophic AHP analysis of the Internet of Things (IoT) and the Internet of Behavior (IoB) in smart education. Int J Neutrosophic Sci 19(1):200–211
Schwab K (2016) The fourth industrial revolution. Foreign Aff 96:44–52
Schwab K (2018) Shaping the fourth industrial revolution. Foreign Aff 97:43–50
Schwab K (2021) The fourth industrial revolution. Currency
Díaz D, Boj C (2023) A critical approach to machine learning forecast capabilities: creating a predictive biography in the age of the internet of behaviour (iob). Artnodes 31:2023
Bzai J, Alam F, Dhafer A, Bojović M, Altowaijri SM, Niazi IK, Mehmood R (2022) Machine learning-enabled Internet of Things (IoT): data, applications, and industry perspective. Electronics 11(17)
Srimaharaj W, Chaisricharoen R (2022) Internet of Behavior and brain response identification for cognitive performance analysis. In: 2022 Asia-Pacific signal and information processing association annual summit and conference, APSIPA ASC 2022, pp 1308–1311
Zhang G, Poslad S, Rui X, Yu G, Fan Y, Song X, Li R (2021) Using an Internet of Behaviours to study how air pollution can affect people’s activities of daily living: a case study of Beijing, China. Sensors 21(16)
Stary C (2021) Digital twin generation: re-conceptualizing agent systems for behavior-centered cyber-physical system development. Sensors 21(4):1–24
Halgekar A, Chouhan A, Khetan I, Bhatia J, Shah N, Srivastava K (2021) Internet of Behavior (IoB): a survey. In: 2021 5th international conference on information systems and computer networks, ISCON 2021
Embarak O (2022) An adaptive paradigm for smart education systems in smart cities using the Internet of Behaviour (IoB) and explainable artificial intelligence (XAI). In: 8th international conference on information technology trends: industry 4.0: technology trends and solutions, ITT 2022, pp 74–79
Stary C (2020) The Internet-of-Behavior as organizational transformation space with choreographic intelligence. Communications in computer and information science, vol 1278
Damaševičius R (2009) Ontology of domain analysis concepts in software system design domain. In: Information systems development: towards a service provision society, pp 319–327
Moghaddam MT, Muccini H, Dugdale J, Kjagaard MB (2022) Designing Internet of Behaviors systems. In: IEEE 19th international conference on software architecture, ICSA 2022, pp 124–134
Pal S, Mukhopadhyay S, Suryadevara N (2021) Development and progress in sensors and technologies for human emotion recognition. Sensors 21(16)
Kaklauskas A, Abraham A, Ubarte I, Kliukas R, Luksaite V, Binkyte-Veliene A, Vetloviene I, Kaklauskiene L (2022) A review of AI cloud and edge sensors, methods, and applications for the recognition of emotional, affective and physiological states. Sensors 22(20):7824
Barati M (2020) A formal technique for composing cloud services. Inform Technol Control 49(1):5–27
Patel S, Doshi N (2022) Internet of Behavior in cybersecurity: opportunities and challenges. Lecture notes in electrical engineering, vol 936
Elayan H, Aloqaily M, Karray F, Guizani M (2022) Internet of Behavior (IoB) and explainable AI systems for influencing IoT behavior. IEEE Netw 1–8
Ngerem E, Misra S, Oluranti J, Castillo-Beltran H, Ahuja R, Damasevicius R (2021) A home automation system based on bluetooth technology using an android smartphone. Lecture notes in electrical engineering, vol 694
Karthick GS, Pankajavalli PB (2020) A review on human healthcare Internet of Things: a technical perspective. SN Comput Sci 1(4)
Rehman A, Saba T, Khan MZ, Damaševičus R, Bahaj SA (2022) Internet-of-Things-based suspicious activity recognition using multimodalities of computer vision for smart city security. Secur Commun Netw 2022. Article ID 8383461. https://doi.org/10.1155/2022/8383461
Javaid M, Haleem A, Singh RP, Khan S, Suman R (2022) An extensive study on Internet of Behavior (IoB) enabled healthcare-systems: features, facilitators, and challenges. BenchCouncil Trans Benchmarks Stand Eval 2(4):100085
Srivastava J, Routray S, Ahmad S, Waris MM (2022) Internet of Medical Things (IoMT)-based smart healthcare system: trends and progress. Comput Intell Neurosci 1–17:2022
Wagan SA, Koo J, Siddiqui IF, Attique M, Shin DR, Qureshi NMF (2022) Internet of Medical Things and trending converged technologies: a comprehensive review on real-time applications. J King Saud Univ—Comput Inform Sci 34(10):9228–9251
Gutierrez LJ, Rabbani K, Ajayi OJ, Gebresilassie SK, Rafferty J, Castro LA, Banos O (2021) Internet of Things for mental health: open issues in data acquisition, self-organization, service level agreement, and identity management. Int J Environ Res Pub Health 18(3):1327
Mahmoodian M, Shahrivar F, Setunge S, Mazaheri S (2022) Development of digital twin for intelligent maintenance of civil infrastructure. Sustainability 14(14):8664
Damadam S, Zourbakhsh M, Javidan R, Faroughi A (2022) An intelligent IoT based traffic light management system: deep reinforcement learning. Smart Cities 5(4):1293–1311
Kummitha RKR, Crutzen N (2019) Smart cities and the citizen-driven Internet of Things: a qualitative inquiry into an emerging smart city. Technol Forecast Soc Change 140:44–53
Mu H, Sun R, Yuan G, Wang Y (2021) Abnormal human behavior detection in videos: a review. Inform Technol Control 50(3):522–545
Dianyou Yu, He Z (2022) Digital twin-driven intelligence disaster prevention and mitigation for infrastructure: advances, challenges, and opportunities. Nat Haz 112(1):1–36
Pantelic J, Nazarian N, Miller C, Meggers F, Lee JKW, Licina D (2022) Transformational IoT sensing for air pollution and thermal exposures. Front Built Environ 8. https://doi.org/10.3389/fbuil.2022.971523
Wogu IAP, Misra S, Assibong PA, Olu-Owolabi EF, Maskeliūnas R, Damasevicius R (2019) Artificial intelligence, smart classrooms and online education in the 21st century: implications for human development. J Cases Inform Technol 21(3):66–79
Congiu L, Moscati I (2021) A review of nudges: definitions, justifications, effectiveness. J Econ Surv 36(1):188–213
de Ridder D, Kroese F, van Gestel L (2021) Nudgeability: mapping conditions of susceptibility to nudge influence. Perspect Psychol Sci 17(2):346–359
Mariani S, Picone M, Ricci A (2022) About digital twins, agents, and multiagent systems: a cross-fertilisation journey. LNAI of Lecture notes in computer science, vol 13441
Sharma V, You I, Andersson K, Palmieri F, Rehmani MH, Lim J (2020) Security, privacy and trust for smart Mobile-Internet of Things (M-IoT): a survey. IEEE Access 8:167123–167163
Zhang J, Tao D (2021) Empowering things with intelligence: a survey of the progress, challenges, and opportunities in artificial intelligence of things. IEEE Internet Things J 8(10):7789–7817
El-Haddadeh R, Weerakkody V, Osmani M, Thakker D, Kapoor KK (2019) Examining citizens’ perceived value of Internet of Things technologies in facilitating public sector services engagement. Govern Inform Quar 36(2):310–320
Quentin C, Bellmunt J, Lespinet-Najib V, Mokhtari M (2018) Human centered design conception applied to the Internet of Things: contribution and interest. In: Lecture notes in computer science, pp 11–22
Amin F, Abbasi R, Mateen A, Ali Abid M, Khan S (2022) A step toward next-generation advancements in the Internet of Things technologies. Sensors 22(20)
Elayan H, Aloqaily M, Karray F, Guizani M (2021) Internet of Behavior (IoB) and explainable AI systems for influencing IoT behavior
Salis A (2021) Towards the Internet of Behaviors in smart cities through a fog-to-cloud approach. HighTech Innov J 2(4):273–284
Laroui M, Nour B, Moungla H, Cherif MA, Afifi H, Guizani M (2021) Edge and fog computing for IoT: a survey on current research activities & future directions. Comput Commun 180:210–231
Passos J, Ivan Lopes S, Clemente FM, Moreira PM, Rico-González M, Bezerra P, Rodrigues LP (2021) Wearables and Internet of Things (IoT) technologies for fitness assessment: a systematic review. Sensors 21(16):5418
Chanson M, Bogner A, Bilgeri D, Fleisch E, Wortmann F (2019) Blockchain for the IoT: privacy-preserving protection of sensor data. J Assoc Inform Syst 20(9):1271–1307
Uddin MA, Stranieri A, Gondal I, Balasubramanian V (2021) A survey on the adoption of blockchain in IoT: challenges and solutions. Blockchain: Res Appl 2(2). https://doi.org/10.1016/j.bcra.2021.100006
Dwivedi YK, Hughes L, Baabdullah AM et al (2022) Metaverse beyond the hype: multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. Int J Inform Manag 66:102542
Chin J, Callaghan V, Allouch SB (2019) The Internet-of-Things: reflections on the past, present and future from a user-centered and smart environment perspective. J Amb Intell Smart Environ 11(1):45–69
Bellini P, Nesi P, Pantaleo G (2022) IoT-enabled smart cities: a review of concepts, frameworks and key technologies. Appl Sci 12(3):1607
Yaacoub, JA Salman O, Noura HN, Kaaniche N, Chehab A, Malli M (2020) Cyber-physical systems security: limitations, issues and future trends. Microprocess Microsyst 77. https://doi.org/10.1016/j.micpro.2020.103201
Malhotra P, Singh Y, Anand P, Bangotra DK, Singh PK, Hong W (2021) Internet of Things: evolution, concerns and security challenges. Sensors 21(5):1–35
Varona D, Suárez JL (2022) Discrimination, bias, fairness, and trustworthy AI. Appl Sci 12(12):5826
Sun J, Gan W, Chao H-C, Yu PS, Ding W (2022) Internet of Behaviors: a survey. https://doi.org/10.48550/arXiv.2211.15588
Baldini G, Botterman M, Neisse R, Tallacchini M (2018) Ethical design in the Internet of Things. Sci Eng Ethics 24(3):905–925
Brous P, Janssen M, Herder P (2020) The dual effects of the Internet of Things (IoT): a systematic review of the benefits and risks of IoT adoption by organizations. Int J Inform Manag 51:101952
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Damaševičius, R., Maskeliūnas, R., Misra, S. (2023). Supporting and Shaping Human Decisions Through Internet of Behaviors (IoB): Perspectives and Implications. In: Adadi, A., Motahhir, S. (eds) Machine Intelligence for Smart Applications. Studies in Computational Intelligence, vol 1105. Springer, Cham. https://doi.org/10.1007/978-3-031-37454-8_6
Download citation
DOI: https://doi.org/10.1007/978-3-031-37454-8_6
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-37453-1
Online ISBN: 978-3-031-37454-8
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)