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Research on the Correlation Among Forest Certification, Enterprise Reputation and Enterprise Value

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Proceedings of the Sixteenth International Conference on Management Science and Engineering Management – Volume 2 (ICMSEM 2022)

Part of the book series: Lecture Notes on Data Engineering and Communications Technologies ((LNDECT,volume 145))

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Abstract

According to the principles and standards of forest certification system, the enterprise implementation of forest certification is composed of four aspects, the execution of laws and regulations, the establishment and implementation of sustainable management planning, the environmental protection to maintenance of social public interests, and the relationship model is built among forest certification, enterprise reputation and enterprise value. Forest certification plays an important role in the global legal and sustainable logging timber trade. There is no unified conclusion on the impact of forest certification system on enterprise value. This paper aimed to evaluate the impact of forest certification on enterprise value, in order to provide a scientific basis for the improvement of forest certification system. The questionnaire designed in this research is targeted at forestry enterprises that forest certification implements. The structural equation tools SPSS13 and AMOS17.0 were applied to organize and analyze the survey data and conduct empirical tests. The results show that the establishment and implementation of sustainable management plans and the maintenance of social and public interests directly facilitate corporate value improvement, while corporate reputation enhancement and stakeholder recognition indirectly facilitate corporate value improvement. Meanwhile the execution of laws and regulations and environmental protection cannot directly drive enterprise value, but can indirectly drive enterprise value through the enterprise reputation promotion and stakeholders’ recognition, furthermore, enterprise reputation and stakeholders’ recognition significantly drive enterprise value, while enterprise reputation also promotes stakeholder recognition.

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Acknowledgements

This paper is supported by the Guizhou Social Science Foundation project (No. 20GZYB56): Research on improving the market-oriented and diversified compensation mechanism of key ecological functional areas in Guizhou.

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Authors and Affiliations

  1. School of Accounting, Guizhou University of Commerce, Guiyang, People’s Republic of China

    Xiaoying Peng

  2. Westminster Business School, University of Westminster, London, UK

    Ali Parsa

Authors
  1. Xiaoying Peng
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  2. Ali Parsa
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Corresponding author

Correspondence to Xiaoying Peng .

Editor information

Editors and Affiliations

  1. Business School, Sichuan University, Chengdu, Sichuan, China

    Jiuping Xu

  2. Department of Industrial Engineering, Gazi University, Faculty of Engineering, Ankara, Turkey

    Fulya Altiparmak

  3. School of Mathematical Sciences, University of Khartoum, Khartoum, Sudan

    Mohamed Hag Ali Hassan

  4. University of Castilla-La Mancha (UCLM), Ciudad Real, Spain

    Fausto Pedro García Márquez

  5. Institute of Control Systems, Azerbaijan National Academy of Sciences, Baku, Azerbaijan

    Asaf Hajiyev

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Peng, X., Parsa, A. (2022). Research on the Correlation Among Forest Certification, Enterprise Reputation and Enterprise Value. In: Xu, J., Altiparmak, F., Hassan, M.H.A., García Márquez, F.P., Hajiyev, A. (eds) Proceedings of the Sixteenth International Conference on Management Science and Engineering Management – Volume 2. ICMSEM 2022. Lecture Notes on Data Engineering and Communications Technologies, vol 145. Springer, Cham. https://doi.org/10.1007/978-3-031-10385-8_10

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