Abstract
The study aimed to clarify the impact of choosing distribution channel factors during the Coronavirus pandemic and the wholesaler’s satisfaction: internal control as a mediating variable (A case study of the Petra Investment and Trade Company/Jordan). The study population consisted (450) of wholesalers using the comprehensive survey method, (370) questionnaires were retrieved electronically, with a percentage of (82.2%), the dimensions of distribution channels were (efficiency in performance, speed, cost, length of the distribution channel). The study reached a set of results which are: there is a statistically significant impact of the factors of choosing distribution channels during Corona pandemic (performance efficiency, speed, cost, length of the distribution channel) on the internal control, there is an intermediary role of internal control over the relationship between the factors of choosing distribution channels (efficiency in performance, speed, cost, length of the distribution channel) on the satisfaction of wholesalers in the Petra Investment and Trade Company. The study recommended that it is necessary for the Petra Investment and Trade Company to continue to pay attention to the factors affecting the satisfaction of wholesalers (performance efficiency, speed, cost, and length of the distribution channel). This should happen through conducting training courses and establishing updated electronic systems that contribute to raising the effectiveness of the distribution channel. In addition, increasing the utilize in the internal control system of Petra Investment and Trade Company for its significant role in influencing the satisfaction of wholesalers. It has to happen through continuous follow-up of wholesalers’ business, updating information and establishing a system for exchanging the information with them to Raise the level of loyalty and manage the relationship more efficiently.
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Khanfar, I.A.A., Dalbah, I., Atteyh, A.A., Al-Shaikh, M.S. (2023). The Impact of Choosing Distribution Channels Factors During the Coronavirus Pandemic on the Wholesaler’s Satisfaction. In: Hamdan, A., Shoaib, H.M., Alareeni, B., Hamdan, R. (eds) The Implementation of Smart Technologies for Business Success and Sustainability. Studies in Systems, Decision and Control, vol 216. Springer, Cham. https://doi.org/10.1007/978-3-031-10212-7_6
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