Abstract
Where social media plays a huge role in people's lives as the primary communication tool nowadays, it is a huge data source for people's opinions. Hence, conducting analytics on social media data can help different organizations make decisions. For that, social media analytics is the primary focus of researchers nowadays. In this paper, we presented this survey that has a literature review for researchers in Netnography. The primary focus is on the topic of analyzing user opinions regarding different issues based on Netnography research methodology. The survey presented studies with their contribution, strengths and limitations along with some details for each study.
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Abu-Zayed, A.AJ., Alzaghoul, E., Aldajani, I., Alshraideh, M. (2022). Netnography Internet Research Methodology Applications: A Survey. In: AlDajani, I.M., Leiner, M. (eds) Reconciliation, Heritage and Social Inclusion in the Middle East and North Africa. Springer, Cham. https://doi.org/10.1007/978-3-031-08713-4_7
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