Abstract
Ipsos MORI Chief Executive Ben Page and Cameron Garrett dig into the data to reveal and explore facets of the way the voting public was thinking and demonstrate why 2019 was not a repeat of 2017. Although Boris Johnson was disliked by a not-inconsiderable section of the electorate, Jeremy Corbyn proved even more unpopular. But the chapter also discusses the extent to which issues—none more so than Brexit—defined this election, and the reasons why this benefitted the Conservatives and enabled them to win over voters whatever their social class.
Details of the polling cited in this chapter can be found at https://www.ipsos.com.
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Page, B., Garrett, C. (2022). Understanding the Vote and the Voters: Ipsos MORI’s Polling in 2019. In: Wring, D., Mortimore, R., Atkinson, S. (eds) Political Communication in Britain. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-81406-9_16
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DOI: https://doi.org/10.1007/978-3-030-81406-9_16
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