Abstract
The most basic function levels of new product development, that is, Research & Development function, manufacturing function, market function, logistics function, which implementation quality to stages of NPD dramatically affect the results of NPD. The paper quantitatively studies the importance of development function to four development stages through questionnaire survey, and explores the critical activities in different development stages. Research results will help companies to identify major concerns in each stage in NPD management.
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Wen, H. (2021). Research on the Importance of Functional Management in the Process of New Product Development. In: Xu, J., García Márquez, F.P., Ali Hassan, M.H., Duca, G., Hajiyev, A., Altiparmak, F. (eds) Proceedings of the Fifteenth International Conference on Management Science and Engineering Management. ICMSEM 2021. Lecture Notes on Data Engineering and Communications Technologies, vol 79. Springer, Cham. https://doi.org/10.1007/978-3-030-79206-0_61
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DOI: https://doi.org/10.1007/978-3-030-79206-0_61
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