Abstract
To combat significant environmental problems, the Chinese government has taken measures to encourage people to protect the environment. Despite the extensive literature on the role of the government in environmental protection, attention to citizens who participated in environmental issues has been relatively scant. Therefore, this paper focuses on citizens behavioral willingness to participate in ecological governance. We first propose a theoretical model of citizen’s behavioral willingness to participate in ecological governance, which including ascription of responsibility, personal norms, social norms, awareness of consequence, self-efficacy, attitude, behavioral willingness and behavior, based on the theory of planned behavior and norm activation model. We then carry out descriptive statistical analysis, correlation analysis and regression analysis on the data collected through 331 valid questionnaires in Kunming. The results indicate that attitude, self-efficacy, awareness of consequence, personal norms are positively correlated with behavioral willingness. But ascription of responsibility and social norms have no significant effect on the behavioral willingness. The behavioral willingness and behavior exhibit a positive connect.
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Dong, B. (2021). A Study on the Behavioral Willingness of Citizens Participating in Ecological Governance. In: Xu, J., García Márquez, F.P., Ali Hassan, M.H., Duca, G., Hajiyev, A., Altiparmak, F. (eds) Proceedings of the Fifteenth International Conference on Management Science and Engineering Management. ICMSEM 2021. Lecture Notes on Data Engineering and Communications Technologies, vol 79. Springer, Cham. https://doi.org/10.1007/978-3-030-79206-0_15
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DOI: https://doi.org/10.1007/978-3-030-79206-0_15
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