Skip to main content

What Makes Good Government Communication?

  • Chapter
  • First Online:
Government Communications and the Crisis of Trust
  • 382 Accesses

Abstract

It is difficult to divine the public purposes of UK government communications, since they are rarely if ever explicitly stated. This chapter draws on two main sources of evidence—official documents, and interviews with government communicators about their public role over time—to set out some basic criteria for good public communication. The one effort to shore up government communications by introducing explicit public values, the 2004 Phillis Report, was quietly abandoned in 2010 in a ‘year zero’ approach to history. Since then, government communications has become more marketing-focused, more closely aligned to political manifestos and more subject to strategic control by politicians. Without widely understood and shared public values, to what ends can the public, parliament and the media hold the service accountable?

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 119.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    The Phillis Report is available in the Government archives at https://webarchive.nationalarchives.gov.uk/20100407175617/http://www.cabinetoffice.gov.uk/reports/communications_review.aspx

  2. 2.

    It is puzzling that a House of Commons Library Standard Note (SN/PC/06050) Abolition of the COI (2011), which is mildly critical of some of the processes (or possibly the lack of them) behind the closure, has been removed from circulation and is no longer available—with no reason given. My query to the Library went unanswered.

References

  • Anonymous. (2016, July 18). The Origin of “One Nation” Politics. The Economist. See https://www.economist.com/the-economist-explains/2016/07/17/the-origin-of-one-nation-politics

  • Ball, J. (2020, July 21). UK Civil Servants Fear Press Office Centralisation Could ‘Undermine Democracy’. The Guardian.

    Google Scholar 

  • Corner, J. (2010). Promotion as Institutionalised Deception: Some Coordinates of Political Publicity. In M. Aronczyk & D. Powers (Eds.), Blowing Up the Brand: Critical Perspectives on Promotional Culture. Peter Lang.

    Google Scholar 

  • Garland, R. (2016). Between Media and Politics: Can Government Press Officers Hold the Line in the Age of ‘Political Spin’? The Case of the UK After 1997. PhD Thesis, The London School of Economics and Political Science (LSE).

    Google Scholar 

  • GCS. (2013). Government Communications Plan 2013/14. HM Government.

    Google Scholar 

  • GCS. (2015a). Government Communications Plan 1015/16. Cabinet Office.

    Google Scholar 

  • GCS. (2015b, April). 7 Trends in Leading-edge Communications Report, Produced with Ipsos MORI and Google. https://gcn.civilservice.gov.uk/wp-content/uploads/2015/05/7-trends-in-leading-edge-communications.pdf. Accessed 18 Nov 2015.

  • GCS. (2019). Government Communication Plan 2019/20. https://communication-plan.gcs.civilservice.gov.uk

  • Granatt, M. (2019). Response to Institute for Government Blog The New Government Communication Service – Back to the Future? (2013), uploaded 2 February. https://www.instituteforgovernment.org.uk/blog/new-government-communication-service-back-future

  • Gregory, A. (2012). UK Government Communications: Full Circle in the 21st Century? Public Relations Review, 38(3), 367–375.

    Article  Google Scholar 

  • HM Government. (2007). Making Government Work Better. TSO.

    Google Scholar 

  • Hood, C., & Dixon, R. (2015). A Government that Worked Better and Cost Less?: Evaluating Three Decades of Reform and Change in UK Central Government. Oxford University Press.

    Book  Google Scholar 

  • Horton, L., & Gay, O. (2011). Abolition of the COI(SN/PC/06050). House of Commons Standard Note (pp. 1–7). House of Commons Library.

    Google Scholar 

  • House of Lords Select Committee on Communications. (2008). First Report: Session 2008–9. UK Parliament.

    Google Scholar 

  • James, H. (2005, January 20). Speech: What Future for Government Communications? Centre for Public Policy seminar. Centre for Public Policy.

    Google Scholar 

  • Macnamara, J. (2017). Creating A ‘Democracy for Everyone’: Strategies for Increasing Listening and Engagement by Government. The London School of Press Economics and Political Science and University of Technology Sydney.

    Google Scholar 

  • March, J. G., & Olsen, J. P. (2009). The Logic of Appropriateness (ARENA Working Papers). Oslo.

    Google Scholar 

  • Moore, M. (2006). The Origins of Modern Spin: Democratic Government and the Media in Britain, 1945–51. Palgrave Macmillan.

    Book  Google Scholar 

  • National Archives. (1945). Cabinet Papers CAB 78/37.

    Google Scholar 

  • Phillis, R. (2004). An Independent Review of Government Communications. Cabinet Office.

    Google Scholar 

  • Public Administration Select Committee. (1998). Sixth Report, Session 1997–98. House of Commons.

    Google Scholar 

  • Public Administration Select Committee. (2002). Eighth Report (2001–2): These Unfortunate Events at the Former DTLR. P. A. S. Committee (Ed.). House of Commons.

    Google Scholar 

  • Public Administration Select Committee. (2006). Session on Government Communications. House of Commons.

    Google Scholar 

  • Ramsey, P (2015). The Engage programme and the Government Communication Network in the UK, 2006-2010. Journal of Public Affairs. 15 (4): 377–386.

    Google Scholar 

  • Rutter, J. (2020, July 3). The Dangers of No.10s Attempt to Take Back Control of Government Communications. Institute for Government.

    Google Scholar 

  • Smith, B. (2020, October 22). Boris Johnson’s Spad Reforms ‘Disempowering Ministers and Weakening Government’. Civil Service World.

    Google Scholar 

  • Wass, D. (1984). Government and the Governed: BBC Reith Lectures 1983. Routledge and Kegan Paul.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ruth Garland .

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Garland, R. (2021). What Makes Good Government Communication?. In: Government Communications and the Crisis of Trust. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-77576-6_9

Download citation

Publish with us

Policies and ethics