Abstract
Placed within the emergent but still largely under-explored research field of the social history of sport in the Socialist Yugoslavia, the chapter approaches the 1984 Sarajevo Winter Olympics from a global perspective, providing an opportunity for studying specific development in 1980s Yugoslavia while at the same time making the analysis relevant for studies of mega-events in the twentieth and twenty-first centuries. In this context, the chapter highlights the emerging image of Olympic Sarajevo and places different representations of the city at the centre of analysis. Presenting its theoretical choices and source material, the chapter advocates for the intertextual methodology. Finally, inspired by Maurice Roche’s multi-dimensional sociological approach, the chapter makes case for an organisation of the monograph in three thematic parts.
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Notes
- 1.
Zoran O. Milanović́, ‘Olimpijada iz ugla jednog vojnika. “Zašto volim Sarajevo”’, Naši dani 804, 18 February 1984, 10.
- 2.
While I used conventional archive research to locate copies of official Olympic posters, I used media archaeology methodology—a process of searching for relevant popular cultural material on the internet—to researching video material like TV commercials, music videos and broadcasted sequences from the Olympic event itself.
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Jovanovic, Z. (2021). Introduction: Sarajevo’s Olympic Spirit. In: A Cultural History of the 1984 Winter Olympics. Modernity, Memory and Identity in South-East Europe. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-76598-9_1
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