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Theoretical Insights into the Relation Between CSR and Employer Attractiveness

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Corporate Social Responsibility and Employer Attractiveness

Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

Abstract

This chapter first conceptualizes CSR and then gives an overview about theoretical concepts that potentially explain the impact of CSR on employer attractiveness. It describes how CSR may signal trustworthiness, and analyses under which conditions it contributes to person-organization fit and self-identification. The functions and goal of employer branding are outlined and the relation between CSR, employer branding and trust is highlighted.

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Author information

Authors and Affiliations

  1. Hochschule für Wirtschaft und Recht Berlin, Berlin, Germany

    Silke Bustamante

Authors
  1. Silke Bustamante
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Correspondence to Silke Bustamante .

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Editors and Affiliations

  1. Hochschule für Wirtschaft und Recht Berlin, Berlin, Germany

    Silke Bustamante

  2. University of Bari Aldo Moro, Bari, Italy

    Fabio Pizzutilo

  3. Hochschule für Wirtschaft und Recht Berlin, Berlin, Germany

    Martina Martinovic

  4. Universidad de Las Américas, Quito, Ecuador

    Susana Herrero Olarte

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Bustamante, S. (2021). Theoretical Insights into the Relation Between CSR and Employer Attractiveness. In: Bustamante, S., Pizzutilo, F., Martinovic, M., Herrero Olarte, S. (eds) Corporate Social Responsibility and Employer Attractiveness. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-030-68861-5_2

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