Abstract
The profitability, reputability, and sustainability of any organization depend intrinsically on customer satisfaction. In the context of an agile project, this paper proposes a set of conceptual models that form an input to a customer-centered, market-oriented, user story engineering process aiming to provide a continual positive customer experience. In doing so, organizational constraints pertaining to economics of the user story engineering process are considered.
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The authors are grateful to CCE for a Professional Development Grant.
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Kamthan, P., Shahmir, N. (2021). On Marketable User Stories for Customer Satisfaction. In: Selvaraj, H., Chmaj, G., Zydek, D. (eds) Proceedings of the 27th International Conference on Systems Engineering, ICSEng 2020. ICSEng 2020. Lecture Notes in Networks and Systems, vol 182. Springer, Cham. https://doi.org/10.1007/978-3-030-65796-3_41
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DOI: https://doi.org/10.1007/978-3-030-65796-3_41
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