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A Communication Approach to Political Populism: Ideology, Performance and Representation

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Populist Communication

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Abstract

This chapter sets out a broad theoretical framework for approaching populism from a communication perspective. It reviews classifications of populism as ideology and style, respectively, and appreciates the value of both the content of populism’s ideas and the process of displaying them to an audience. It argues that populism’s strengths are inherent in the communicative process of manifesting content in form, a process that is analogous to the political performance of ideology. These mirror processes of meaning-making merge in the concept of representation as a process that is at once aesthetic and political. The chapter suggests that populist representative claim-making disrupts the dominant mode of representation through a particularly responsive and consequential engagement with the given democratic context.

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Notes

  1. 1.

    Like Moffitt (2016), I here roughly equate the concepts of political style and political performance and use them interchangeably. I define the concept of performance more fully in Chap. 7.

  2. 2.

    Michael Saward differentiates between intended and actual constituents, where actual constituents are those who accept the representative’s claim to represent (2010, pp. 48–56). It is these actual constituents who would recognise Farage’s pint as a symbol of their identity.

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    Lone Sorensen

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Sorensen, L. (2021). A Communication Approach to Political Populism: Ideology, Performance and Representation. In: Populist Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-65756-7_3

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