Abstract
This paper discusses the importance of content and context in social network analysis. Arguing against the commonly held view that content and context are ‘soft’, add-on details whose analysis might supplement social network analysis proper I suggest that they are integral complexities which are removed in the process of simplification whereby networks are constructed as objects of scientific investigation but which must be reintroduced in many cases if analysis is to be meaningful and robust. This will often entail a mixed-method approach to social network analysis.
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Crossley, N. (2021). Content and Context in Social Network Analysis. In: Antonyuk, A., Basov, N. (eds) Networks in the Global World V. NetGloW 2020. Lecture Notes in Networks and Systems, vol 181. Springer, Cham. https://doi.org/10.1007/978-3-030-64877-0_1
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DOI: https://doi.org/10.1007/978-3-030-64877-0_1
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