Abstract
This chapter explains how designing for future intelligent mobility systems is advanced by a human-centered approach, based in design anthropology. It provides an accessible introduction the theory and methodology of this approach, the production of ethnographic insights, and their translation into design probes for use workshops tailored to enable stakeholders to actively co-design future mobility and autonomous vehicle services and outlines the potentials and challenges of engaging diverse stakeholders—from industry and policy to the people who will use future technologies and services—in the development of future mobility.
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Acknowledgements
Our research was funded by the following two projects: ‘Human Expectations and Experiences of Autonomous Driving’ Vinnova, Sweden; and ‘Co-designing future smart urban mobility services: a human approach’ (AHA), Drive Sweden. We thank everyone who generously participated in these projects.
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Pink, S. et al. (2021). Mobility as a Service Through Design: A Human Approach. In: Coxon, S., Napper, R. (eds) Advancing a Design Approach to Enriching Public Mobility. Intelligent Systems Reference Library, vol 198. Springer, Cham. https://doi.org/10.1007/978-3-030-64722-3_1
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