Abstract
This research outlines a gradualist approach towards touristic and cultural valorization processes in Southern Italy. Factors slowing down social progress and sustainable development in these marginal regions are numerous: unemployment, de-industrialization, depopulation of city centers, social marginality and widespread illegality.
In a context where municipalities are confronted with decreasing financial resources and worsening administrative capabilities, cultural and touristic valorization can however be achieved through innovative processes and products, as well as through a territorially integrated and socially, culturally and technologically innovative development model.
After discussing collaborative cultural processes, this paper outlines a possible framework for knowing, using, manage, and communicate cultural and identity-related resources in marginal areas in Southern Italy. This process is built on an interdisciplinary toolkit based on disciplines such as: environmental psychology, place branding, community planning, multi-group evaluation and business management. Against this background, it seeks to outline new cultural and users-based touristic amenities. Here, ICT-supported and collaborative decision-making processes pave the way for a new territorial governance.
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Acknowledgments
Within the unitary work, Eleonora Giovene di Girasole developed the Introduction (Sect. 1); Gaia Daldanise developed Sect. 2.1 and Simona Stella Sect. 2.2 about the theoretical background. Gaia Daldanise and Eleonora Giovene di Girasole developed the research methodological approach (Sect. 3) and Massimo Clemente developed the discussion and conclusions on the whole process (Sect. 4).
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Daldanise, G., Giovene di Girasole, E., Stella, S., Clemente, M. (2021). Cultural and Touristic Valorization Processes: Towards a Collaborative Governance for Development in Southern Italy. In: Bevilacqua, C., Calabrò, F., Della Spina, L. (eds) New Metropolitan Perspectives. NMP 2020. Smart Innovation, Systems and Technologies, vol 178. Springer, Cham. https://doi.org/10.1007/978-3-030-48279-4_16
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