Abstract
A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool for strategic analysis and negotiations used to analyse and monitor the macro-environmental factors that may have a profound impact on an organization’s performance (Helmold, Dathe, & Hummel, 2019).
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Helmold, M., Terry, B., Hummel, F. (2020). Tools for Negotiations. In: Helmold, M., Dathe, T., Hummel, F., Terry, B., Pieper, J. (eds) Successful International Negotiations. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-33483-3_11
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DOI: https://doi.org/10.1007/978-3-030-33483-3_11
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