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Tourism Innovation in the Western Cape, South Africa: Evidence from Wine Tourism

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New Directions in South African Tourism Geographies

Part of the book series: Geographies of Tourism and Global Change ((GTGC))

Abstract

Few wine tourism studies focus on innovation in this tourism niche market. However, implicit references to newness in wine tourism and the need for innovation in the light of competition to sustain the viability of firms and regions can be discerned in the literature. In addition, sustainability in relation to wine tourism is increasingly receiving research attention. This research aligns with the literature on sustainability in the wine industry and also wine tourism. It is not only the economic sustainability of firms which is of concern but also environmentally and socially responsible practices which for wineries include innovative ways to enhance biodiversity protection and social inclusion. This chapter outlines the innovations introduced by a sub-sample of firms involved in wine tourism which was part of a broader study of tourism innovation in the Western Cape, South Africa. This research identifies a suite of wine tourism innovations, and although these are largely incremental in character, they are significant for firm, and collectively, for destination competitiveness and importantly for enhancing sustainability in the sector.

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Notes

  1. 1.

    Durbanville and Somerset West are on Cape Town’s periphery, yet part of its metropolitan area.

  2. 2.

    See Cornelissen (2005) for a delineation of tourism regions in the Western Cape.

  3. 3.

    The Oslo Manual is a significant international source which offers methodological guidelines for the collection of firm-level innovation data.

  4. 4.

    The Community Innovation Survey, informed by the Oslo Manual, is a Eurostat instrument to measure country-level innovation performance.

  5. 5.

    Note that while the broader investigation on tourism innovation in the Western Cape did identify social innovations, albeit the smallest portion of overall innovations; this chapter does not provide examples of social innovations in wine tourism per se.

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Authors and Affiliations

  1. Human Science Research Council, Cape Town, South Africa

    Irma Booyens

  2. School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa

    Irma Booyens

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  1. Irma Booyens
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  1. University of Johannesburg, Johannesburg, South Africa

    Jayne M. Rogerson

  2. Stellenbosch University , Stellenbosch, South Africa

    Gustav Visser

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Booyens, I. (2020). Tourism Innovation in the Western Cape, South Africa: Evidence from Wine Tourism. In: Rogerson, J., Visser, G. (eds) New Directions in South African Tourism Geographies. Geographies of Tourism and Global Change. Springer, Cham. https://doi.org/10.1007/978-3-030-29377-2_11

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  • DOI: https://doi.org/10.1007/978-3-030-29377-2_11

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