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Impact of Mobile Network Operators’ Incentive for Public Health: A Study Based on Saudi 2030 Vision

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Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 994))

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Abstract

Obesity is an escalating health problem in many countries. The Kingdom of Saudi Arabia (KSA) ranks third in the world in obesity rates, according to the Saudi Health Ministry’s (SHM) latest reports with up to 60% of the total population classified as obese. This study is consistent with the vision of the SHM 2030 and its 2020 transformational program, which includes the creation of a health system that contributes to the promotion of both individual and societal health through incorporating and activating the role of Information Technology (IT) and digital transformation in its health system. The study adopted a quantitative research approach to obtain the most accurate and generalizable results. Study data were collected from 417 participants from all regions of the KSA. Most participants agreed that obtaining free rewards from Mobile Network Operators (MNO) encourages them to practice healthy walking and to put healthy walking among their health priorities.

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Acknowledgements

The authors of this paper wish to record their appreciation to the Saudi Ministry of Health and to Hail University for their moral support and encouragement.

Author information

Authors and Affiliations

  1. University of Hail, Ministry of Education, Hail, Saudi Arabia

    Hamad Balhareth

  2. Hail Health Affairs, Ministry of Health, Hail, Saudi Arabia

    Alsaleh Saad

Authors
  1. Hamad Balhareth
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  2. Alsaleh Saad
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Corresponding author

Correspondence to Alsaleh Saad .

Editor information

Editors and Affiliations

  1. Faculty of Information Engineering, Department of Information and Communication Engineering, Fukuoka Institute of Technology, Fukuoka, Japan

    Leonard Barolli

  2. Technical University of Catalonia, Barcelona, Spain

    Fatos Xhafa

  3. School of Business, University of New South Wales, Canberra, ACT, Australia

    Omar K. Hussain

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Balhareth, H., Saad, A. (2020). Impact of Mobile Network Operators’ Incentive for Public Health: A Study Based on Saudi 2030 Vision. In: Barolli, L., Xhafa, F., Hussain, O. (eds) Innovative Mobile and Internet Services in Ubiquitous Computing . IMIS 2019. Advances in Intelligent Systems and Computing, vol 994. Springer, Cham. https://doi.org/10.1007/978-3-030-22263-5_15

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