Abstract
The recent development and use of information technologies in tourism lead to innovations that have revolutionised and automated almost every phase of tourist journey. In order to respond to these changes, the smart tourism concept emerged, providing real-time solutions, advanced analytics and enhancing tourist experience. The volume of created data and the need of real-time interactions and results challenge the tourism sector and open the door for the use of artificial intelligence (AI). However, there has been a lack of academic research on AI and its connection to smart tourism development so far. Therefore, the aim of the paper is to review artificial intelligence tools used in tourism and to identify its role in smart tourism development. The article focuses on best practice examples and case studies that examine the use of AI phenomena in tourism.
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The research was supported by the research project VEGA 1/0809/17 Reengineering of destination management organizations and good destination governance conformed to principles of sustainable development.
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Gajdošík, T., Marciš, M. (2019). Artificial Intelligence Tools for Smart Tourism Development. In: Silhavy, R. (eds) Artificial Intelligence Methods in Intelligent Algorithms. CSOC 2019. Advances in Intelligent Systems and Computing, vol 985. Springer, Cham. https://doi.org/10.1007/978-3-030-19810-7_39
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DOI: https://doi.org/10.1007/978-3-030-19810-7_39
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