Abstract
In order to minimize the proportion of unsuccessful projects in new products development (NPD), managers have become concerned in understanding which factors have an impact on the success of new products. The aim of this paper is to identify and analyze the critical success factors (CSF) when developing new products in technological based companies (TBCs). The data was obtained through a survey in 62 small TBCs of two sectors: the medical and hospital equipment and the process control automation, in the State of São Paulo, Brazil. This has resulted in a sample of 62 new product projects considered successful and 42 unsuccessful, from the firms’ point of view, developed in the last five years. The questionnaire was structured based on eleven management factors, deployed in 64 variables. The association of these variables with the project result (successful or unsuccessful) was measured through their respective contingency coefficients. Thus, we sought to determine which variables, considered in isolation, could explain new product’s success. We also tried to reduce the individual variables by using factorial analysis techniques, where three main components were associated to new product success: target-market characteristics, execution quality of NPD activities and integration between the areas involved in NPD.
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da Silva, S.L., de Toledo, J.C., Jugend, D., de Sousa Mendes, G.H. (2007). Critical success factors on product development management in Brazilian technological based companies. In: Loureiro, G., Curran, R. (eds) Complex Systems Concurrent Engineering. Springer, London. https://doi.org/10.1007/978-1-84628-976-7_81
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