Abstract
Usability can give competitive edge to products, services and companies. Close collaboration between Human Factors and Marketing practitioners is needed to build and sustain a market advantage. In this case study, we present some of the benefits and issues that arose in the design of a new telecommunications service.
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Cannon, T. and Hasty, R. (1976) The Neglected Alliance: Human Factors and Market Research, Proceedings of the 6th Congress of the International Ergonomics Association. Santa Monica, USA 1976, (p. 113–117)
Atyeo, M. and Green, R., 1994, User-Friendly Weapons for the Competitive Fight, British Telecommunications Engineering Journal Vol. 13.3, (p. 201–205).
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© 1995 IFIP International Federation for Information Processing
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Atyeo, M., Robinson, S. (1995). Delivering Competitive Edge. In: Nordby, K., Helmersen, P., Gilmore, D.J., Arnesen, S.A. (eds) Human—Computer Interaction. IFIP Advances in Information and Communication Technology. Springer, Boston, MA. https://doi.org/10.1007/978-1-5041-2896-4_65
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DOI: https://doi.org/10.1007/978-1-5041-2896-4_65
Publisher Name: Springer, Boston, MA
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