Abstract
More than 80% of baby boomers think about money often, and 60% often worry about money. Perhaps this is because baby boomers say that they would need $1.3 million dollars in their bank accounts before they felt rich, according to a survey by Money magazine. But nearly one-third of baby boomers saved no money in the past year.1
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Notes
Money (New York: Lieberman Research, Inc., March 1985), pp. 20, 27, 28, 30, 34.
Bureau of Labor Statistics, “Consumer Expenditure Survey Results from 1984,” Bureau of Labor Statistics News,USDL 86–258, 22 June 1986, Table 3.
Geoffrey Colvin, “What the Baby-Boomers Will Buy Next,” Fortune, 15 October 1984, pp. 28–34.
Bureau of Labor Statistics, “Consumer Expenditure Survey,” Table 3.
Ibid.
Ibid.
William Dunn, “The Meat and Potatoes of Eating Out,” American Demographics, January 1985, p. 35.
The Gallup Organization, The 1983 Gallup Annual Report on Eating Out ( Princeton, New Jersey: The Gallup Organization, Inc., 1985 ), p. 58.
Rick Telberg, “What Happens When Consumers Like Eating at Home?” Nation’s Restaurant News, 17 February 1986, p. 106.
Bureau of Labor Statistics, “Consumer Expenditure Survey,” Table 3.
Ellen Farley, “The Movie Studios Hope Less Will Be More,” Business Week, 13 January 1986, p. 13.
Kevin Anderson, “VCRs Will Rival TV in 10 years,” USA Today,27 January 1986, p. D-1.
Newspaper Advertising Bureau, Inc., Movie Going in the United States (New York: Newspaper Advertising Bureau, Inc., 1986 ), p. 2.
Adam Stagliano quoted in Maria Fisher, “The New Leisure Generation,” Adweek, 15 August 1985, p. 3.
Grey Advertising, Network 86 (New York: Grey Advertising, Inc., 1986 ), p. 5.
Joe Mandese, “Network TV Erosion Worsening; Prime-time CPMs Could Rise by 80%,” Adweek, 24 February 1986, p. 1.
William Meyers, “Why Americans are Turning Off to TV Ads,” Adweek,4th Annual Badvertising Report, January 1986, p. B.R. 4.
Brad Edmondson, “Ryan Homes Have Brains,” Business Reports, American Demographics, August 1985, p. 16.
Louis Harris and Associates, Inc., Americans and the Arts, Study No. 831011, A 1984 Survey of Public Opinion Conducted for Philip Morris, Inc. (New York: Louis Harris and Associates, Inc., 1984), Tables 1, 2.
Maria Fisher, “The New Leisure Generation,” Adweek, 15 August 1985, p. 2.
United Media Enterprises, Inc., Where Does the Time Go? The United Media Enterprises Report on Leisure in America (New York: United Media Enterprises, Inc., 1982 ), pp. 19, 22.
The Gallup Organization, Inc., The Gallup 1985 Annual Report on Book Buying ( Princeton, New Jersey: The Gallup Organization, Inc., 1985 ), p. 23.
William Dunn, “Selling Books,” American Demographics, October 1985, pp. 40, 43.
The Gallup Organization, Inc., The Gallup 1985 Annual Report on Book Buying, p. 276.
Mediamark Research, Inc., “Magazine Audience Estimates: Spring 1986” (New York: Mediamark Research, Inc., 1986 ).
Louis Harris and Associates, Inc., Americans and the Arts, p. 57.
Virginia Ann Hodgkinson and Murray S. Weitzman, The Charitable Behavior of Americans—A National Survey, conducted by Yankelovich, Skelly, and White, Inc. ( Washington, D.C.: Independent Sector, 1986 ), p. 1.
Bureau of Labor Statistics, “Consumer Expenditure Survey,” Table 3.
Louis Harris and Associates, Inc., Americans and the Arts,p. 94.
American Association of Fund Raising Counsel, Inc., Giving USA—Estimates of Philanthropic Giving in 1985 and the Trends They Show ( New York: AAFRC Trust for Philanthropy, 1986 ), p. 7.
The Gallup Organization, Inc., Americans Volunteer 1985, A Study Conducted for Independent Sector (Princeton, New Jersey: The Gallup Organization, Inc., 1986 ), pp. 10–12, 34.
Shearson Lehman Economics projections from “Where The Money Will Go,” Newsweek, 24 March 1986, p. 5.
U.S. Travel Data Center, National Travel Survey, 1984 Full Year Report ( Washington, D.C.: U.S. Travel Data Center, 1985 ), p. 9.
Jean Epping quoted in Fisher, p. 2.
Constanza Montana, “Career Couples Find Vacations Hard to Plan,” The Wall Street Journal, 4 August 1986, Section 2, p. 1.
Market Opinion Research, Participation in Outdoor Recreation Among American Adults and the Motivations Which Drive Participation, for presentation to the President’s Commission on Americans Outdoors (Detroit: Market Opinion Research, 1986 ), pp. 115–118.
Marriott Corporation, “Marriott Class At a First-Rate Price—National Survey Leads to Precedent-Setting Luxury Discount,” press release of results from survey conducted by R. H. Bruskin and Associates, 5 February 1986.
Barbara I. Brown, “How The Baby Boom Lives,” American Demographics, May 1984, p. 35.
John P. Robinson, “American Outdoor Recreation Trends: 1960–1983 (A Methodological Analysis of Data from the 1982–83 National Recreation Survey),” Univer- sity of Maryland Survey Research Center, March 1986.
Merle J. Van Home, Laura B. Szwak, and Sharon A. Randall, “Outdoor Recreation Activity Trends—Insights From the 1982–83 Nationwide Recreation Survey,” Proceedings of Outdoor Recreation Trends Symposium II,Myrtle Beach, South Carolina, 25–27 February 1985, Table 2.
The Roper Organization, Roper Reports 85–2,p. 324.
Van Horne et al.,“Outdoor Recreation Activity Trends.”
Ibid.
Marc L. Yergin, “Who Goes to the Game?,” American Demographics, July 1986, pp. 42–43.
U.S. Bureau of the Census, “Household Wealth and Asset Ownership: 1984,” Data from the Survey of Income and Program Participation, Household Economic Studies, Current Population Reports,Series P-70, No. 7, July 1986, Table 5.
Robert B. Avery, Gregory E. Elliehausen, Glenn B. Canner, and Thomas A. Gustafson, “Survey of Consumer Finances, 1983: A Second Report,” Federal Reserve Bulletin, December 1984, p. 859.
Federal Reserve Board, Federal Reserve Bulletin,Volume 72, No. 6, June 1986, Table A-40.
Money magazine, Americans and Their Money 3, The Third National Survey from Money Magazine/1985 (New York: Time, Inc., 1985 ), pp. 136, 139, 144.
U.S. Bureau of the Census, “Household Wealth,” Table 5.
Money magazine, Americans and Their Money,p. 106.
Dean Rotbart, “Stocks Have Climbed, But Usual Eupho-ria Seems Oddly Absent,” The Wall Street Journal,27 November 1985, pp. 1, 16.
John J. Phelan, Jr., “1985 National Shareownership Study,” an address before the Securities Industry Association, Boca Raton, Florida, 4 December 1985.
Moneymagazine, The Money Boomers,p. 25.
Market Facts, Inc., Investment Risk (Chicago: Market Facts, Inc., 1984 ), p. 2.
Fabian Linden, Gordon W. Green, Jr., and John F. Coder, A Marketer’s Guide to Discretionary Income, A Joint Study by the Consumer Research Center, The Conference Board, and the U.S. Bureau of the Census, 1985, pp. 12–13, 22–23, 30–31, 34–35.
The American Society for Quality Control, Consumer Perceptions Concerning the Quality of American Products and Services, GO-85172, a study conducted by The Gallup Organization, Princeton, New Jersey, September 1985, pp. 17–18.
Mediamark Research, Inc., Tobacco, Candy, Shopping,Spring 1985, P-11, p. 209.
Money magazine, The Money Boomers,p. 43.
Randall Smith, “Sharp Rise in Video Shopping Shares Leaves Analysts Divided Over Companies’ Prospects,” Heard on the Street, The Wall Street Journal, 20 June 1986, p. 43.
U.S. Drinks Less, Entertains More,“ Roper’s America, Adweek, 24 February 1986, p. 17.
James Ogilvy, The Experience Industry (Menlo Park, California: SRI International, Values and Lifestyles Program, 1985), pp. ES-1, ES-2.
Doris Walsh, “Pier 1 Keeps Up,” Business Reports, American Demographics, May 1986, pp. 16–17.
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© 1987 Cheryl Russell
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Russell, C. (1987). The New Consumers. In: 100 Predictions for the Baby Boom. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-3468-0_5
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