Abstract
To this point in the book, we have considered situations in which the decision-maker has been assumed to be working with only one objective and therefore only one criterion of choice between courses of action. We have discussed the use of a number of criteria, such as minimization of cost, maximization of profit and greatest expected value, but not situations in which two or more criteria must be considered at the same time. It is, however, only in the most routine situations in modern life that it can be assumed that a single criterion of choice between alternatives will provide a satisfactory resolution of a problem.
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Radford, K.J. (1989). Decisions in Multiple-objective Situations. In: Individual and Small Group Decisions. Springer, New York, NY. https://doi.org/10.1007/978-1-4757-2068-6_4
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DOI: https://doi.org/10.1007/978-1-4757-2068-6_4
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-97156-8
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