Abstract
The movement in the nineteenth century thought towards consumerism was marked by a growing recognition of the heterogeneity of consumer tastes. Hence the concept of segmented markets developed most rapidly in the marketing of products. As defined by W.R. Smith:
Segmentation is based upon developments on the demand side of the market and represents a rational and more precise adjustment of product and marketing effort to consumer or user requirements. In the language of the economist, segmentation is disaggregative in its effects and tends to bring about recognition of several demand schedules where only one was recognised before (1956: 5).
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© 1979 ECSC, EEC, EAC, Brussels-Luxembourg
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Loveridge, R., Mok, A.L. (1979). Segmented labour markets. In: Theories of labour market segmentation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-9958-6_3
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DOI: https://doi.org/10.1007/978-1-4615-9958-6_3
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4615-9960-9
Online ISBN: 978-1-4615-9958-6
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