Abstract
Marketing models can be classified on many dimensions. In this chapter, we present several classifications. In model building, the following dimensions are of particular relevance:
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1.
intended use;
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2.
level of demand;
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3.
amount of behavioral detail; and it is also useful to distinguish:
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4.
time series versus causal econometric models; and
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5.
models for single products versus models for multiple products.
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© 2000 Springer Science+Business Media Dordrecht
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Leeflang, P.S.H., Wittink, D.R., Wedel, M., Naert, P.A. (2000). A typology of marketing models. In: Building Models for Marketing Decisions. International Series in Quantitative Marketing, vol 9. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4050-2_4
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DOI: https://doi.org/10.1007/978-1-4615-4050-2_4
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-7813-6
Online ISBN: 978-1-4615-4050-2
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