Abstract
In Chapter 1 we defined a model as a representation of the most important elements of a perceived real-world system. In this chapter, we consider a number of ways of representing these elements, the differentiating dimension being the “degree of explicitness”. We distinguish implicit models, verbal models, formalized models, and numerically specified models, and illustrate different methods of representing systems with an example.
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© 2000 Springer Science+Business Media Dordrecht
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Leeflang, P.S.H., Wittink, D.R., Wedel, M., Naert, P.A. (2000). Classifying marketing models according to degree of explicitness. In: Building Models for Marketing Decisions. International Series in Quantitative Marketing, vol 9. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4050-2_2
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DOI: https://doi.org/10.1007/978-1-4615-4050-2_2
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-7813-6
Online ISBN: 978-1-4615-4050-2
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