Abstract
As we indicated in Section 4.3, model detail can be considered from different angles. In this chapter we concern ourselves with the amount of behavioral detail a model contains. The “amount of behavioral detail” is not easily measured. Therefore, we use qualitative descriptions for a comparison of models in terms of behavioral detail. A higher level of behavioral detail usually implies that the model contains a larger number of variables, especially intervening variables (see Figure 10.1). It also tends to mean more equations and more parameters to estimate.
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© 2000 Springer Science+Business Media Dordrecht
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Leeflang, P.S.H., Wittink, D.R., Wedel, M., Naert, P.A. (2000). Specifying models according to amount of behavioral detail. In: Building Models for Marketing Decisions. International Series in Quantitative Marketing, vol 9. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4050-2_10
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DOI: https://doi.org/10.1007/978-1-4615-4050-2_10
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-7813-6
Online ISBN: 978-1-4615-4050-2
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