Skip to main content

Abstract

It is very important to acknowledge that due to constantly and rapid changes in the market environment decision makers should possess at the right time the right information in order to arrive at the most appropriate decisions (Gale, 1992). Effective decision making within an enterprise calls upon the existence of on time and valid information (Schewe and Smith, 1980), thus providing additional advantages to any company against its competitors (Lewis, 1990). In their presentation, on the awareness of the information consequences, Garvin and Bermont (1983) state that every problem in an enterprise is in fact an information problem. Davis (1987) recognizes the underlying constraints for the decision makers, in the information process and problem solution, the variety and complexity of the required information, along with the existence of cooperation problems among decision makers and analysts regarding the determination of the information requirements. He proposes a gradual approach, consisting of five steps, in order to determine the information requirements for the development of a strategy.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2003 Springer Science+Business Media New York

About this chapter

Cite this chapter

Matsatsinis, N.F., Siskos, Y. (2003). Information Systems. In: Intelligent Support Systems for Marketing Decisions. International Series in Operations Research & Management Science, vol 54. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1147-2_4

Download citation

  • DOI: https://doi.org/10.1007/978-1-4615-1147-2_4

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-5415-4

  • Online ISBN: 978-1-4615-1147-2

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics