Abstract
MARKEX has been used in the following real-world applications:
-
Design of a new flour product for a Greek flourmill company (Cretan Mills - ERGASYA, 1991).
-
Market survey of the Cretan olive oil in the Greek market (area of Athens) (Baourakis et al., 1995).
-
Market survey of the Cretan wines in the Greek market (area of Athens) (Siskos et al., 1995).
-
Market survey of the Cretan olive oil in the German market (Matsatsinis et al., 1995).
-
Market survey if the Cretan olive oil in the French market (Siskos et al., 2001).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2003 Springer Science+Business Media New York
About this chapter
Cite this chapter
Matsatsinis, N.F., Siskos, Y. (2003). Applications in Marketing. In: Intelligent Support Systems for Marketing Decisions. International Series in Operations Research & Management Science, vol 54. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1147-2_11
Download citation
DOI: https://doi.org/10.1007/978-1-4615-1147-2_11
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-5415-4
Online ISBN: 978-1-4615-1147-2
eBook Packages: Springer Book Archive