Abstract
The aim of this chapter is to present a tool designed to support decision makers during the new product development process.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2003 Springer Science+Business Media New York
About this chapter
Cite this chapter
Matsatsinis, N.F., Siskos, Y. (2003). Analysis and Design of MARKEX. In: Intelligent Support Systems for Marketing Decisions. International Series in Operations Research & Management Science, vol 54. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1147-2_10
Download citation
DOI: https://doi.org/10.1007/978-1-4615-1147-2_10
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-5415-4
Online ISBN: 978-1-4615-1147-2
eBook Packages: Springer Book Archive