Abstract
It is with great pleasure and some pride that I write this final chapter for the present volume. Back in the early 1980s, Tory Higgins and I realized that our respective fields, social cognition and social motivation, had a great deal to offer one another. Yet, people in those fields were hardly speaking to each other, let alone trying to incorporate one another’s ideas (see Sorrentino & Higgins, 1986a). We realized that a renewal of the relationship between the two fields was long overdue. Early on, motivation and cognition were believed to go hand in hand, from Lewin’s field theory in the ’30s and ’40s, to Bruner’s “New Look” in the ’50s. Then, with the rise of cognition as a major force in psychology, coupled with scathing criticism of the “New Look,” the two fields went their separate ways. Although this “really wasn’t wasted time” (The Eagles), since much was learned, clearly the field was ready for reacquaintance. All it needed was a little push or a little prime.
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Sorrentino, R.M. (1993). The Warm Look in Control Motivation and Social Cognition. In: Weary, G., Gleicher, F., Marsh, K.L. (eds) Control Motivation and Social Cognition. Springer, New York, NY. https://doi.org/10.1007/978-1-4613-8309-3_11
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