Abstract
The previous chapters have examined differing national experiences with campaigning. It is evident from these that politicians across different systems and different parties take their campaigns very seriously indeed. The evidence presented in Chapter 11 suggests the parties have good reasons for attaching such importance to campaigns. As was shown (p. 220), the party’s campaign can lead to the ‘changing [of] a previously held opinion. In many more cases it can mean a voter forming an opinion on an issue, perhaps for the first time.’
Apart from an overview of the nine case studies, much of what follows is based on replies to a questionnaire of the authors on the parliamentary election case studies. We are grateful to them for the time they gave to complete the questionnaire. David Farrell also completed one on the Irish 1989 election. For an account of that election, see Farrell (1990).
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© 1992 The Macmillan Press Ltd
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Bowler, S., Farrell, D.M. (1992). Conclusion: The Contemporary Election Campaign. In: Bowler, S., Farrell, D.M. (eds) Electoral Strategies and Political Marketing. Contemporary Political Studies. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-22411-1_12
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DOI: https://doi.org/10.1007/978-1-349-22411-1_12
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