Abstract
If retailers don’t take the initiative, then consumers will. The 1990s has seen the rise of the ‘prosumer’ — the more experienced and self-reliant consumer who is self-confident and assertive about what they need, is demanding in terms of service and information and is prepared to proactively search out for value and for suppliers who will deliver the services that are required.
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© 1998 Michael de Kare-Silver
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de Kare-Silver, M. (1998). Rapidly Improving Technology Meets Growing Consumer Demand. In: E-Shock. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14774-8_10
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DOI: https://doi.org/10.1007/978-1-349-14774-8_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14776-2
Online ISBN: 978-1-349-14774-8
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