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The Needs Continuum

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Empathetic Marketing
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Abstract

What constitutes a psychologically healthy, meaningful life?

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Notes

  1. Sheldon, K. M., A. J. Elliot, Y. Kim, and T. Kasser. “What Is Satisfying about Satisfying Events? Testing 10 Candidate Psychological Needs.” Journal of Personality and Social Psychology 89 (2001): 325–339. Print.

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  2. Gilbert, Daniel, and Jack Youngelson. “This Emotional Life Episode 3.” This Emotional Life. Prod. Tina Nguyen, Jack Youngelson, and Sabin Streeter. (Arlington, VA: PBS) Jan. 6, 2010. Television.

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© 2012 Mark Ingwer

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Ingwer, M. (2012). The Needs Continuum. In: Empathetic Marketing. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51200-0_3

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